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What does it mean to be a marketing and technology company? It means we're not just an ad agency, creative shop or software development firm. We're a best-of-both-worlds hybrid of experts that delivers the best ideas to strengthen your organization's brand, grow revenues, and measure your return on investment.

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Recent Posts

Are you trying to do some GeoLocation work in Salesforce?  Maybe the MapQuest API can help you out?

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Brands love to showcase their love from brand advocates and customers love to see their images valued by a company. However, when looking at what images to share and how to give credit, it’s important to keep in mind legal help to make sure the it’s ok for the brand to do so. A disclaimer on the Facebook page and website are one step in the right direction.
Below are a few disclaimers brands have put directly on their about section to set expectations and allows them to re-purpose content and stories shared with them.

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As a company starts its social media strategy, it’s important to keep in mind when a negative post lands on your page or someone writes something inappropriate. There are a few things you can do to control these types of situations. The first is to have guidelines and disclaimers on your social accounts and next you will want to have a response strategy in place to help guide your community manager on how to engage in these situations.

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The book, Blog Inc. delivers great blogging best practices as well as a series of interviews with top bloggers from around the world. While reading, I happen to stumble across an interview with the Kate Spade Social Media Manager, Cecilia Liu. She believes that it’s important to use all social media channels well to create the perfect storm. Let’s take a deeper dive into what we’ve learned from Kate Spade’s social media strategy.

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