Sundog Helps Vanity Set National Record
Vanity Corporation’s six-week public relations campaign for the national COTTON—FROM BLUE TO GREEN™ denim drive produced a donation of 105,192 pieces of denim collected in their 200 stores. The previous national collection record achieved by any one organization totaled 33,000. Vanity’s donation will provide enough denim to insulate 210 homes with eco-friendly cotton insulation.
Sundog not only assisted with the strategy and execution of the public relations campaign, we also sponsored the program ourselves and became a drop-site location for donations. We challenged our employees to help us reach a donation of 100 pairs of jeans; we collected a whopping 219 pieces of denim.
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Short URL: http://sundoginteractive.com/n/3598