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Many organizations are investing in better online content: Thinking like a publisher. Cranking out blog posts, social media campaigns, articles and whitepapers. Reaching prospects and customers and becoming a vital information source. The benefits can be significant, but it can’t be an impulse decision. This paper offers strategies to help you plan, shape, find and present content.

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Force.com - The wonderful addition to Salesforce that allows you to customize your Salesforce org to the way your business works. These customizations may be simple, requiring only point and click changes, but others my be complex, requiring the use Apex. What is often not realized when starting Apex, however, is Salesforce’s requirement to accompany the Apex code with unit tests. A beginner may find it easy enough to write a test that obtains high code coverage, but code coverage is not the true measure of test usefulness. I’d like to share with new developers the purpose of software testing, how software can be useful, and also go a bit deeper into the theory behind it.

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So you are ready to make the leap and launch your brand into the ever-growing world of mobile! But where do you start? There are currently two opposing camps when it comes to mobile space. On one side, you have the mobile web enthusiasts who evangelize HTML5 and cross platform applications. On the other, you have the native app proponents who point to the more than five billion dollars in direct revenue from the three major mobile app markets last year (Yarrow, 2011). With all of the conflicting opinions out there, jumping into the mobile arena can be daunting. But it doesn’t have to be. It turns out that deciding which direction to go is really just an exercise in knowing your options. And this paper will help you get there.

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By the end of 2011, there will be over one billion mobile broadband users in the world. Over 60% of North America will have mobile broadband access before the year is out. Now is the time for brands to fully embrace mobile marketing, or they risk becoming obsolete.

Mobile isn’t coming. It’s here.

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Developing a comprehensive social strategy can be overwhelming at first. A social media strategy with organizational alignment should not only outline what will be done within your approach, but it should define your target audience and how they will interact with your social media presence. Once your strategy is mapped out, you can turn your focus to each social network, account, channel and/or tactic for planning and management. This white paper will take a deeper dive into the next level of planning after the higher level social strategy has been formed.

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