The “L” Word
Loyalty: How do you measure it, and why is it important to your bottom line?
by Jon GilbertsonPosted in Customer Experience
In today’s competitive business environment, companies have to do more than provide quality products at reasonable prices. Customer loyalty is playing and increasingly important role in long-term business success. Why is it so important and how do we measure it? In this paper, we will look at why loyalty is important and examine how companies are attempting to gather customer feedback. We will review why traditional customer surveys may fail, and examine how asking a single question could be part of the solution.
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Short URL: http://sundoginteractive.com/w/3248