When Is The Time To Switch Your Ad Budget To Social Networks?
Social networks have become unavoidable, personally and for your business. This is obvious when the President is the most-followed person on Twitter. Your kid is on Facebook, and so is your mom. You have a LinkedIn account, you’ve watched dozens (if not hundreds) of YouTube videos, and someone in your family sends you photos on Flickr or Snapfish after every holiday. Social network advertising has to be considered by every business already doing offline advertising, and is a must if you are already using search engine and pay-per-click ads on sites such as Google. The reasons are the same as with any other way to advertise: your customers are there—no matter what business you are in.
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