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Many businesses know how to talk using social media, but relatively few know how to listen. On today’s show we take a look at the new tools being developed to help businesses listen to their customers through social channels.

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Enterprise-class web analytics without the enterprise-class price.  On today’s show, members of our Customer Insights team discuss their favorite features of Google Analytics.

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With an average tenure of about 24 months, CMOs are increasingly dependent upon gathering reliable ROI data to substantiate their marketing investments.  Our Sundogger panel takes an in-depth look marketing ROI and explains why you should care.

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Download MP3 File (21:04 / 20282396)

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