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Posted in: Search Marketing

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Google, we thank you. In a world where it’s easy to dislike the big and powerful, you continue to give us even more reasons to like you.

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For writers, Pay-Per-Click (PPC) advertising is the ultimate marketing jigsaw puzzle. And just when you find a formula that generates results, the search engines tweak something that matters.

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During a speech at CTIA Wireless 2010, Diana Pouliot, director of mobile advertising at Google, stated that one-third of all Google searches from a mobile device had some relevance to the location of the user. This additional search parameter – location – is going to change the face of SEO.

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Why is the marketing community making such a big deal out of the mobile web? Maybe because some models are predicting that mobile devices, such as smart phones, iPods, and iPads, will outnumber PCs as soon as Q4 2010!

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RSS shows no immediate signs of disappearing, but it’s certainly fading.

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Other Recent Posts Found in Search Marketing

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In early 2009, the Kelsey Group predicted that mobile advertising revenues in the United States are expected to grow at a compound annual growth rate of 81.2%, …More...

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Microsoft leaks the TV ad for their new search engine

Microsoft again to create a dominant search engine with its new ‘Bing,’ but will anyone be swayed away from Google?



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