01/31/12 - 9:59 pm
Are the latest digital signage products useful tools for an in-store marketing campaign, or just another distraction from real customer service that people are looking for?
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Posted in: MobileHere's what's on the minds of our marketing and technology experts.
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Recent Posts
01/30/12 - 9:30 am
If you haven’t seen a QR code by now, you are one of the few. They have exploded onto the marketing scene in the past couple of years. And for the past couple of years, I have encountered and collected both good and bad example of their use. The following is an abbreviated collection of Best Practices put together as a result. Interested in a more comprehensive and descriptive list? Then keep your eyes peeled for my next white paper… coming THIS SPRING! (Shameless plug, I know…)
01/27/12 - 10:39 am
A quick glance at my iPad2 reveals some interesting things about its use. Among the installed apps I have are Keynote and Gmail… but I also have Pinocchio, Cut the Rope, Helicopter Taxi, Pocket Frogs, and of course Angry Birds. While I admit to playing my fair share of Pocket Frogs (hey - don’t judge me), in truth most of the apps I have installed aren’t for me. They are for my kids, who spend a decent amount of time on my mobile devices. And I’m not alone - this is a trend that we are starting to see more and more.
01/11/12 - 5:24 pm
I have written about Augmented Reality (AR) coding in general, how it works with Layar, and Windows Mango. The last part I’d like to discuss is the 3D modeling.
01/10/12 - 9:03 am
Mobile Marketer has put together a list to help the mobile advertiser, but it may not be the kind of list you are expecting. Instead of giving us a list of tips to follow, they have given us a list of what NOT to do when advertising on mobile.
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