Like so many other industries and sports—there are those that have made significant contributions to advertising, and yet have gone largely unrecognized. Here are three examples.
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Williams Arena—better known as The Barn—is a throwback in the high-stakes world of college athletics. Don’t let your brand fall into a Barn-like state.
A quick glance at my iPad2 reveals some interesting things about its use. Among the installed apps I have are Keynote and Gmail… but I also have Pinocchio, Cut the Rope, Helicopter Taxi, Pocket Frogs, and of course Angry Birds. While I admit to playing my fair share of Pocket Frogs (hey - don’t judge me), in truth most of the apps I have installed aren’t for me. They are for my kids, who spend a decent amount of time on my mobile devices. And I’m not alone - this is a trend that we are starting to see more and more.
Posted in: Advertising, Branding, Creativity-Innovation, Marketing-General, Mobile, Technology
Domino’s Pizza is using Augmented Reality to promote its 555 deals in Britain, with over 6000 AR enabled posters going up across the UK.
This week’s announcement by General Electric’s finance operation to acquire $7.5 billion in retail deposits from MetLife is significant on a number of fronts, most notably that the competitive threat from GE, a “non-bank bank,” is very much alive going into the new year.
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