Posted in: Advertising, Branding, Creativity-Innovation, Marketing-General, Mobile, Technology
Domino’s Pizza is using Augmented Reality to promote its 555 deals in Britain, with over 6000 AR enabled posters going up across the UK.
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Domino’s Pizza is using Augmented Reality to promote its 555 deals in Britain, with over 6000 AR enabled posters going up across the UK.
Now that I had a fully functioning, and maybe the first of its kind, weather balloon tracking/photo-taking app, I was ready to send it off. I figured I better clear it with my boss to make sure it was all right to send my phone off into space. I am not sure if he quite believed what I was going to do but he was on board saying something along the lines of “You break it, you bought it.” With that green light, I ordered a 300-gram weather balloon off eBay and a 24” nylon parachute from Amazon.com. I used a piece of left over 1-1/2” Styrofoam insulation, some Plexiglas and zip-ties to build a box to house the phone. I sandwiched the phone in between two pieces of the insulation and cut out a hole for the camera to be able to take pictures.
As technology continues to expand, we are rewarded with affordable and sophisticated pieces of hardware that would have made any tech geek beyond excited just a few short years ago. This series of blog posts will chronicle my experience with some standard pieces of technology (by today’s standards) and how I used my imagination to push the limits of these devices to achieve a goal I dreamed about as a kid.
For the past two years, I’ve waited for Facebook to launch an iPad app. I was beginning to wonder if they were ever going to create one! Sure enough, last week, Facebook finally released a fully-developed iPad app. I initially felt the delay was attributed to a lack of innovation, but the execution of their app has left me with nothing but positive reviews. In hindsight, I would rather have a product take longer in development in order to a full launch, rather than be rushed into creation with multiple upgrades in the future.
Steve Jobs, co-founder of Apple Inc, passed away on October 5th, 2011, at the age of 56. Jobs leaves behind a legacy in the technology industry that will be matched by few, if any.
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