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Posted in: Email

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Email marketing may be heading in a new direction, along with many other advertising media.

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Your brand is living and breathing on social media. Better to engage in the conversation, than ignore it.

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If your office is anything like mine, your employees use both PC’s and Macs.  Non web-based correspondence has no font choices beyond that on the user’s computer.  For internal documents and stationary, use fonts that come across the way you think they will in internal communications.

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Google announced to its Apps users a while ago that they will be transitioning all Apps accounts to a new infrastructure that will allow users on Google Apps domains to make use of more of the services that regular Google Accounts can access (like those tied to a gmail.com email address). We’ve started the transition of a few of our own Google Apps accounts to the new format. There are a few things to be aware of.

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Fess up: Did you check your work email over the recent Thanksgiving holiday? If you did, you’re in good company (although maybe not in the good graces of your family or in-laws for doing so). A recent survey shows a majority (59%) of employed American adults check work-related emails during the holidays like Thanksgiving and Christmas. Where you one of them?

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Other Recent Posts Found in Email

Google recently announced that with the adoption of so many Android devices (over 200,000 activations every day), they are launching new administrative controls that will make these …More...

According to The Sales and Marketing Institute, 70% of business-related contact data is outdated after only 12 months.

Many of us love to go into our favorite little shop where we know the owners and the inventory. Whether it’s a boutique with just the right …More...

This might be a “square vs rectangle” question, but what is the difference between a promotional email and a newsletter?

In a recent project, I was tasked with cataloging data we currently had for an email marketing list. I found duplicates, incorrect addresses and information that was …More...

The future of email marketing seems to be a hot topic. Some believe email will be phasing out as social media takes over communication. However, I tend …More...

Google just announced that Apps will now support multiple domains. They’ve sort of had this support before with domain aliases, but aliases just mean .(JavaScript must be …More...

Seth Godin’s latest blog talked about the overwhelming amount of information we’re now being fed: Every 18 months for the last decade, the world has doubled the …More...



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