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Salesforce has had many phases of growth in its lifetime. These phases include: CRM in the cloud, social media monitoring, and the social enterprise. Salesforce is great at discovering the Next Big Thing. After discovering the Next Big Thing, Salesforce educates its clients and followers what it is, instructs how to best tap its potential, and provides the tools to do so on its platform. If you’ve listened to Salesforce’s recent releases and its developer’s actions, you’ll know that its Next Big Thing is mobile.

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The Force.com developer blog recently posted a notice to everyone with a developer edition organization. Starting last Friday, all Force.com Developer Edition organizations will use a new Apex runtime that compiles directly to Java bytecode, which will provide significant improvements in performance.

Of course, I was thrilled to hear about a performance boost, but this rose some questions for me. What was Apex code compiling to before this upgrade? Was it not using Java bytecode before?

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I’d like to talk about Heroku and its relationship with Salesforce. Salesforce has spent much time and money to make its Force.com platform a great option for hosting your data-backed application. They have done a wonderful job with crafting a reliable platform, so why would they purchase another development platform like Heroku?

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In my last post, I expressed some of the barriers to having a fully-automated deployment process from one Salesforce org to another. I’m not the only one who has frustrations with the existing process; there are many others. Some of these ‘others’ also happen to be avid software developers, as is evident by this new software tool created by Red Hat, and recently open sourced at Dreamforce 2011. It’s called StratoSource, and its raison d’être is to ease the manual labor of release managers and mistakes with deployments for the Force.com platform. While it is not the easiest tool to set up, it provides some very useful facilities to a release manager, and may be worth the time investment to get it set up.

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The IT development release process for a business’ internal Salesforce org is still half-baked. It is a manual, error-prone, time-consuming, and inefficient process. There is an efficient, automated process that development teams on other platforms use, so why not use it with Salesforce development?

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