Several employees at Sundog, Inc., a local marketing and technology company …More
The Analyst is responsible for creating compelling solutions for clients by …More
Here's what's on the minds of our marketing and technology experts.
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Kellogg Co. recently launched a mobile marketing campaign for its Crunchy Nut cereal that employed both QR codes and SMS requests for its call to action. In the past, SMS has always offered a stronger call to action, largely because QR capable phones were not as far reaching. This time, QR codes were much more successful, generating 40,000 scans as opposed to 6000 SMS messages. Is this a sign of changing times?
In the previous blog, Social Media Listening Tools – Part 1, we mentioned summarized tools like Radian6, Alterian and Sprial16. Read on to see what we thought about more tools below.
Conversations around prominent brands are very difficult to track manually. It’s important to find out what competitors are talking about and what consumers are saying about your brand. Some companies even like to see what is being said about specific products, services or trends in their industry. A social listening tool is needed to effectively measure these types of conversations on an ongoing basis. At Sundog, we watched multiple demos and did all of the talking for you. Below is a summary of half of the tools we explored, be sure to stay tuned for part 2 of the tool summary.Social Media Listening Tools – Part 1
Park Company Realtors have taken the next step with mobile marketing, adding a very creative and user friendly location aware mobile campaign. By simply texting PARK to 59559, a location aware service determines what property you are standing by and sends you information on the listing you are at as well as the 5 closest properties for sale listed in MLS.
Read on for the process their marketing department took to arrive at their current campaign.
NAVTEQ‘s recently launched location based marketing platform “LocationPoint” was employed in a campaign for more than a dozen O2 concert venues in the United Kingdom. Early campaign results are impressive, with the initial click through rate of 20% and an additional 40% of consumers visiting the attached mobile website. The campaign even netted a 16% conversion rate in which consumers requested a map orienting or directing them to the convert venue.
Read on for more about this successful campaign!
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With the prevalence of social media, there is a multitude of ways to inform your current customers and future prospects of your upcoming trade show event. The …More...
We’ve seen QR codes in magazines, billboards and TV ads. Now we are starting to see them in a new venue - the retail location itself. …More...
Are you looking for one or two or fifty-three reasons to take mobile seriously? Then B.L. Ochman’s recently published blog post, Be Mobile or Be Dust, is …More...
A recent headline from Mobile Marketer is a little disturbing - Talent crisis looms in mobile advertising and marketing. Is mobile talent in the marketing industry really …More...
Experts at ABI Research are predicting that the mobile marketing budgets over the 2010 holiday season will be the largest ever - significantly bigger than 2009. This …More...
Do highly creative campaigns equal a better return on investment? The answer may surprise you
Twitter. Facebook. Digg. YouTube. Flicker. Most have heard of these new social style vehicles. Many companies are jumping on the bandwagon and creating pages or groups for …More...
What do you get when you combine the high response rate of mobile coupons with the minimal costs associated with distributing them? Well you get campaigns that …More...
