Latest Blog: February 10, 2012
Three Not-So-Obvious Nominations for the Advertising…
by Lee Schwartz
Several employees at Sundog, Inc., a local marketing and technology company …More
The Analyst is responsible for creating compelling solutions for clients by …More
Here's what's on the minds of our marketing and technology experts.
For more perspectives from Sundog, check out Sundog: The Podcast and our knowledge.
Pity a bank marketing staff. Already saddled with restrictions, disclosures and regulations, marketers now need to pay very close attention to Facebook’s rules when running an online bank promotion, lest it run afoul of Facebook’s terms of service.
What criteria go into the decision-making process to bring on a new client vs. keeping a client? Often, growing companies still use the same criteria they used when they were young and starving.
Pinterest was created by a college student in 2009, launched live to family and friends in March 2010 and the growth in 2011 was viral. The new social medium sets itself apart from Google+, Facebook and Twitter because of the different purpose the network provides its users. Pinterest allows users to visually bookmark items they may find online and pin images to specific boards they’ve created. In essence, it is an inspiration board that contains clothes they like to wear, decorating ideas, DIY projects, and other items to purchase or use. Founder, Ben Sibermann, describes the new network as a way to share your taste and passions with your friends and family.
This week’s announcement by General Electric’s finance operation to acquire $7.5 billion in retail deposits from MetLife is significant on a number of fronts, most notably that the competitive threat from GE, a “non-bank bank,” is very much alive going into the new year.
“Empower your customers for their influence not just for their spend.” Matthew Thomson
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For each social network, there are many tools we use to help us monitor and manage social presence. Below you will see a list of some tools …More...
A few months have gone by, a couple meetings have been held and more articles have been read about Google+. The more time I spend time developing …More...
Banking consultant Ron Shevlin has a hunch: Banks and credit unions need a better way to assess their online marketing capabilities, to know how they are doing, …More...
New kiosks allow consumers to test their Blood Alcohol Concentration (BAC) at participating bars and, in L.A. County, get a free home-testing kit for STDs.
“A checking relationship with rewards – and no monthly debit card fee.” That’s the online promotion Citi is running right now. No doubt other financial institutions soon …More...
I read an inspiring article the other day, Salesforce CEO: Facebook is Leading the Direction For Where ‘We’re Going As An Industry, by Rip Empson of Tech …More...
This past week, I attended the Third Annual Social Media for Healthcare Conference in Rochester, MN at Mayo Clinic. This is my second time attending this event. …More...
For the past two years, I’ve waited for Facebook to launch an iPad app. I was beginning to wonder if they were ever going to create one! …More...
