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If you haven’t seen a QR code by now, you are one of the few.  They have exploded onto the marketing scene in the past couple of years.  And for the past couple of years, I have encountered and collected both good and bad example of their use.  The following is an abbreviated collection of Best Practices put together as a result.  Interested in a more comprehensive and descriptive list?  Then keep your eyes peeled for my next white paper… coming THIS SPRING! (Shameless plug, I know…)

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A quick glance at my iPad2 reveals some interesting things about its use.  Among the installed apps I have are Keynote and Gmail… but I also have Pinocchio, Cut the Rope, Helicopter Taxi, Pocket Frogs, and of course Angry Birds.  While I admit to playing my fair share of Pocket Frogs (hey - don’t judge me), in truth most of the apps I have installed aren’t for me.  They are for my kids, who spend a decent amount of time on my mobile devices.  And I’m not alone - this is a trend that we are starting to see more and more.

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An infographic comparing a tech company to fruit. An entertaining way to learn a little bit more about both.

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Mobile Marketer has put together a list to help the mobile advertiser, but it may not be the kind of list you are expecting.  Instead of giving us a list of tips to follow, they have given us a list of what NOT to do when advertising on mobile.

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Super Bowl XLVI takes place Sunday, February 5th in Indianapolis. Average cost of a 30-second spot in this year’s game is $3.5 million up from the $3 million charged by Fox for Super Bowl XLV. Since 2002, the cost of a 30-second spot in the Super Bowl has increased 57-percent.

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