Several employees at Sundog, Inc., a local marketing and technology company …More
The Analyst is responsible for creating compelling solutions for clients by …More
Here's what's on the minds of our marketing and technology experts.
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Marketing automation is term that is gaining momentum within larger companies as well as marketing and advertising agencies. But what does it mean and how does it impact your marketing initiatives?
Personalize your direct mail with variable data printing (vdp) and a personalized URL (purl) to stand-out from junk mail clutter and gather valuable information about your prospects at the same time.
Google I/O was an amazing conference - everything I had hoped it would be. With my emphasis on mobile technologies, having an entire day and track devoted to the Android platform was exciting! But while the conference itself delivered a home run, some of the peripherals left a little to be desired on the mobile front. So today I present my top five mobile fails from my Google IO trip.
Should you use tools such as an email service provider or a marketing automation solution when you are evaluating vendors to automate your lead management program? I realize this is not a fair comparison as they are each distinct marketing tools with a strong case being made for both. But what should you use?
It is becoming obvious that how we look at leads is evolving. Whether you are using a basic lead scoring system, or perhaps a sophisticated lead management program to score, age and route your leads to your sales team. Leads are no longer just names, they are assets that have a dynamic value tied to who they are, what they are looking to purchase and the interactions they have completed with your company.
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With the upcoming Winter ’11 release for Salesforce.com, Chatter will be rolled out to all organizations bringing a fresh new look and the tools to change the …More...
Many companies have created a lead scoring model such as [A, B, C or Cold, Warm, Hot] to help determine how valuable prospects are to your company. …More...
You spend lots of time and resources developing leads for your sales team. Are you making the most of those efforts by making sure that sales is …More...
Much has been written about social media including many blogs here at Sundog. I found it interesting that a recent study done by USC has shown a …More...
It seems the easy way to become social today is to create a Facebook page, add some widgets to your websites and build a campaign to drive …More...
Last week, I blogged my thoughts on definitions of CRM, social media, and social CRM and the impact that social CRM may have in your organization, and …More...
Social CRM is trend that is picking up more and more momentum as companies look to develop a social strategy and integrate with their existing customer relationship …More...
So much information is available today. Imagine this information scaling to a point where Google is not able to keep up. What are we going to do …More...
