Latest Blog: February 10, 2012
Three Not-So-Obvious Nominations for the Advertising…
by Lee Schwartz
Several employees at Sundog, Inc., a local marketing and technology company …More
The Analyst is responsible for creating compelling solutions for clients by …More
Here's what's on the minds of our marketing and technology experts.
For more perspectives from Sundog, check out Sundog: The Podcast and our knowledge.
Online sales were healthy this holiday season, and mobile played a big part. Sales were up 16.4% over the previous Christmas, and up 10% on Dec 26. On both days, mobile sales accounted for nearly 20% of the total sales.
Too often, organizations plan marketing programs without truly understanding their prospects and customers: who they are, how they think and what they seek. However, a new National Car Rental television spot clearly reveals the persona they want to target.
In this time of intense competition, earnings pressure, customer attrition and declining branch traffic, how can banks truly reengineer the customer experience? $1.2 billion Extraco Banks, Temple, Texas, is a great example of how a financial institution can transform its retail operations and culture from top to bottom.
Your trade show booth, space rental, brochures, and pre-show mailing are just a portion of the cost of exhibiting at a trade show. The small details, often overlooked, can take up a large portion of your budget and should be considered when planning for your next event.
Great creative makes people nervous. That’s why you have to sell it.
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Skyline Displays and Tradeshow Week recently surveyed 173 exhibitors to find out how they have adjusted their trade show marketing strategy to get the best results during …More...
With just 3% of consumers calling themselves, “brand loyal,” today’s shoppers are open to considering other brands before buying. The research they do online can make or …More...
Suspended graphics above your booth are a great way to draw attention to your trade show display. Add motion and lights and really standout from the crowd. …More...
The small size and touchscreen technology of iPad-style tablets offer trade show staff the ability to engage customers untethered from static video screens or computers in the …More...
With the continued explosion of mobile technology, there are a number of great smart phone applications for the savvy trade show marketer.
According to The Sales and Marketing Institute, 70% of business-related contact data is outdated after only 12 months.
For years, developing a sales and service culture at the branch level has been regarded as a banking holy grail of sorts. But toss in online channels …More...
With the prevalence of social media, there is a multitude of ways to inform your current customers and future prospects of your upcoming trade show event. The …More...
