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Pinterest was created by a college student in 2009, launched live to family and friends in March 2010 and the growth in 2011 was viral. The new social medium sets itself apart from Google+, Facebook and Twitter because of the different purpose the network provides its users. Pinterest allows users to visually bookmark items they may find online and pin images to specific boards they’ve created. In essence, it is an inspiration board that contains clothes they like to wear, decorating ideas, DIY projects, and other items to purchase or use.  Founder, Ben Sibermann, describes the new network as a way to share your taste and passions with your friends and family.

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Reaching the holidays, there are many things to look forward to. Outside of the Black Friday deals, listening to Christmas music and spending extra time with family, I also pay close attention to the different campaigns companies are using to promote their business or product.

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From a singing social media ROI performance by Chris Boyer (@chrisboyer), to inspiring stories from E-Patient Dave (@epatientdave), and a pediatrician’s motivating speech on the importance of an active digital footprint (@seattlemamadoc), the Social Media Healthcare Conference had me on the edge of my seat, taking notes via Twitter.

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This past week, I attended the Third Annual Social Media for Healthcare Conference in Rochester, MN at Mayo Clinic. This is my second time attending this event. The conference was a gathering for mostly Marketing and PR employees from hospitals and clinics. Social Media Healthcare leader, Lee Aase, kicked off the conference, while Mayo Clinic CEO, wrapped up the event.

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For the past two years, I’ve waited for Facebook to launch an iPad app. I was beginning to wonder if they were ever going to create one! Sure enough, last week, Facebook finally released a fully-developed iPad app. I initially felt the delay was attributed to a lack of innovation, but the execution of their app has left me with nothing but positive reviews. In hindsight, I would rather have a product take longer in development in order to a full launch, rather than be rushed into creation with multiple upgrades in the future.

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