As a business analyst it is my goal to detail the business processes that are impacted when implementing new technologies. Through the use of persona development, we often identify the key users of the new processes and how they will act and react when engaging in a new website or CRM solution. It is these personas that our creative and development teams use when they are creating the wire-frames and technology recommendations to ensure the goals of the project are consistent with the traits of each user. These personas look at the end customer. There is a tone of accomplishment when developing these personas in that any solution we recommend should create a positive experience for each identified persona.
I read an article over the weekend about the aspect of employee happiness as a key contributor to productivity. It details how a happy employee is more productive, creative and generally more motivated. In the research from the article, I find it compelling that by adding the lens of happiness as it relates to employees that are impacted by our technology recommendations, we can drive success not only in the specific project we are working on, but throughout the organization.
Continue Reading »
