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When Salesforce Chatter debuted just over a year ago, it was a huge step forward in company communications. It enabled users to make quick and candid notes and updates on their projects. It was no Twitter or Facebook, which have re-sharing features, likes, @-mentions, and photo galleries, but this was a good thing. It allowed businesses who were new to the concept of social networks to start off with just the basics, which was providing updates. As businesses and their employees have become more skilled at building their internal social networks, new Chatter features have been released to allow for more fine-tuned use of the tool. With the new Spring ‘12 release, there are some exciting new features that I’d like to discuss.

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Pity a bank marketing staff. Already saddled with restrictions, disclosures and regulations, marketers now need to pay very close attention to Facebook’s rules when running an online bank promotion, lest it run afoul of Facebook’s terms of service.

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Pinterest was created by a college student in 2009, launched live to family and friends in March 2010 and the growth in 2011 was viral. The new social medium sets itself apart from Google+, Facebook and Twitter because of the different purpose the network provides its users. Pinterest allows users to visually bookmark items they may find online and pin images to specific boards they’ve created. In essence, it is an inspiration board that contains clothes they like to wear, decorating ideas, DIY projects, and other items to purchase or use.  Founder, Ben Sibermann, describes the new network as a way to share your taste and passions with your friends and family.

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“Empower your customers for their influence not just for their spend.” Matthew Thomson

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For each social network, there are many tools we use to help us monitor and manage social presence. Below you will see a list of some tools we use. You will be happy to learn most of these are free.

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