Are the latest digital signage products useful tools for an in-store marketing campaign, or just another distraction from real customer service that people are looking for?
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Posted in: Offline MarketingHere's what's on the minds of our marketing and technology experts.
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Super Bowl XLVI takes place Sunday, February 5th in Indianapolis. Average cost of a 30-second spot in this year’s game is $3.5 million up from the $3 million charged by Fox for Super Bowl XLV. Since 2002, the cost of a 30-second spot in the Super Bowl has increased 57-percent.
A look back at the history of advertising and how it has evolved over the years.
What is the current state of 3D technology as it relates to digital out-of-home media? Can the technology be used without the need for cumbersome 3D glasses?
New kiosks allow consumers to test their Blood Alcohol Concentration (BAC) at participating bars and, in L.A. County, get a free home-testing kit for STDs.
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