Blog

Whether we’re talking about their new facilities or their marketing campaigns, Sanford Health is on the cutting of edge of innovation.  When Sanford announced plans to construct a new 371-bed hospital and clinic in southwest Fargo earlier this month, they did it with an Augmented Reality campaign that lets you view the new building from all sides.

Continue Reading »

I’ve been trying to follow the logic behind Google’s recent decision to drop native support in their Chrome browser for the widely popular H.264 video format, favoring instead a relatively new container called WebM which uses Google’s VP8 codec. What I have been able to conclude is that the real loser in this deal is (big surprise) us. Those of us who actually enjoy using the Chrome browser will someday need to install a plugin to watch h.264 videos. In fact, Microsoft, a proponent of HTML5, has recently released a H.264 plugin for Chrome. Anyone with an Apple i-Device will totally be out of luck as there is no WebM support. Content producers will need to encode yet another video format and pay more for online storage AND invest in new software that can encode the VP8/WebM format. Web development costs will also increase to accommodate yet another format.

Continue Reading »

Saying “Rich Media” in 2011 is like saying a DVD menu was “Interactive” in 2006. All it meant was that it was gonna cost a bit more to produce.  Online advertising technologies have grown more complex and similarly so should our vocabulary.

Continue Reading »

Don’t compromise the beauty or functionality of your site so your consumer get in there quicker.  They think they don’t have time to wait for your site.  But they do.  They’ve got 30 more seconds.  Because your website is that awesome.  Right?

Continue Reading »

When people ask me what the first step is in creating a mobile web presence for their company, my answer sometimes surprises them. The first step is to completely forget about your existing web site…

Continue Reading »