Latest Blog: February 10, 2012
Three Not-So-Obvious Nominations for the Advertising…
by Lee Schwartz
Several employees at Sundog, Inc., a local marketing and technology company …More
The Analyst is responsible for creating compelling solutions for clients by …More
Here's what's on the minds of our marketing and technology experts.
For more perspectives from Sundog, check out Sundog: The Podcast and our knowledge.
We all want to believe that our websites deliver enjoyable, seamless experiences. That nobody ever encounters a broken link, cryptic error message or dead end. That users joyfully enter their information in the correct fields, using the format we require.
Unfortunately, those wishes don’t match reality.
Pascal Klein has released the 4th edition of his Beautiful Web Typography slide deck on Slideshare (above). The Web is a wonderful communication tool, but it often suffers from an oppressive use of typography. Readability and usability are intertwined in any piece of communication using words, and that applies to both the digital and print realm.
OK, so I am admittedly NOT a pro at this whole Twitter business… but if anyone is interested, I am going to make an attempt to tweet fairly regularly while I am at SD West this coming week (March 9-13). My Twitter account is NodakPaul. Feel free to follow…
It probably doesn’t come as a surprise to anyone running a business these days that information overload can cause a huge loss in productivity. In fact, Basex estimates this problem to be an almost trillion-dollar drain on the U.S. economy. The amount of information available today, along with the speed of its proliferation, makes it difficult for people to translate data and information into knowledge and insight.
In light of this, it is refreshing to have visual thinkers like David Armano who can take complex marketing and experience-design concepts, run them through his thought sorter, and distill them into easier-to-understand graphic representation. He recently put a comprehensive collection of his helpful diagrams on Flickr. They are a great resource.
Several years ago, when I worked in corporate marketing, my team tackled an information beast. As part of redesigning our intranet (internal) site, we took the virtual brooms to our company’s Outlook public folders. The public folders were filled with long-forgotten spreadsheets, shared calendars and various other files from departments.
Fill out and send the form below to learn about our refreshing approach to measureable marketing, or call 1.888.9.sundog.
Since the great Web Standards revival, we web developers have sworn off presentational mark-up. Strict HTML 4.01 and XHTML 1 have exorcised presentational tags, such as <font> …More...
Computer screen technology has seen big improvements in the last few years. Old, bulky tube-based monitors, once the only type of monitor available, are nearly extinct. Flat …More...
Imagine surfing the web and finding a site that looks and behaves exactly like yours…the one you spent a lot of time and a lot of money …More...
Two recent studies illustrate how users are often disappointed in online content. The relevant content isn’t there, it’s difficult to locate, or it doesn’t connect with the …More...
The phrase “click here” (and variations of it) has slowly faded in web content. Directing users to click became mechanical, the online equivalent of asking book readers …More...
The dawn of a mainstream mobile web is upon us. Cell phones and smart phones have had rudimentary internet capabilities for some time now, and the iPhone …More...
When we complete online forms, we’re frequently required to use a drop-down menu for selecting our state. Most organizations do not realize that this everyday feature is …More...
The Web is becoming the prime brand touchpoint for most high involvement products, and an inferior website can seriously cripple your chance for success (or your dealers’/distributors’ …More...
