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A quick glance at my iPad2 reveals some interesting things about its use.  Among the installed apps I have are Keynote and Gmail… but I also have Pinocchio, Cut the Rope, Helicopter Taxi, Pocket Frogs, and of course Angry Birds.  While I admit to playing my fair share of Pocket Frogs (hey - don’t judge me), in truth most of the apps I have installed aren’t for me.  They are for my kids, who spend a decent amount of time on my mobile devices.  And I’m not alone - this is a trend that we are starting to see more and more.

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A look back at the history of advertising and how it has evolved over the years.

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This week’s announcement by General Electric’s finance operation to acquire $7.5 billion in retail deposits from MetLife is significant on a number of fronts, most notably that the competitive threat from GE, a “non-bank bank,” is very much alive going into the new year.

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eMarketer estimates that US online video ad spending will reach $7.11 billion by the end of 2015, making it the fastest-rising category of online spending.

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Banking consultant Ron Shevlin has a hunch: Banks and credit unions need a better way to assess their online marketing capabilities, to know how they are doing, and to create an investment and priority roadmap to improve online marketing capabilities. Find out how Shevlin developed a two-part assessment model to do just that.

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