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Blog

Here's what's on the minds of our marketing and technology experts.

June, 2005

Pay Per Call Could Grow

06/27/05 | Greg Ness

Pay Per Call is one of those things that just seems ready to burst on the online marketing scene in a major way. What I found really …More...

Conversation With A Mannequin

06/22/05 | Greg Ness

The other day I was wandering through Marshall Field’s and I had the distinct feeling I was being watched. I looked around, but no one was in …More...

Wikitorial, I hardly knew ya

06/20/05 | Phil Leitch

Michael Kinsley’s experiment using a wiki for the LA Times editorial is over, at least for now. When I first heard of the idea my initial thought …More...

Marketing ROI and Interactive Are High on the B-to-B Trend List

06/16/05 | Greg Ness

Sometimes it takes an outside resource to make you realize you’re heading in the right direction. We’ve been laser-focused for the last year on Web-centric marketing systems, …More...

Email is going strong

06/14/05 | Greg Ness

There were some interesting email statistics the other day from a study done by AOL and Opinion Research Corporation. It shows how pervasively email has integrated itself …More...

Rocky Mountain ROI, RSS and Blogs

06/10/05 | Ron Lee

Quick: can you define blogs and RSS? If you bumped into your CEO in the elevator and he or she asked pointedly, “So tell me all you …More...

Google Studys Says Search More Effective Than Trade Ads

06/09/05 | Greg Ness

I just read about a new Google study, conducted with Millward Brown, that clearly demonstrates the importance of search advertising for B2B technology buyers. The full report …More...