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August, 2005

The Computer Is Growing as A Key Entertainment Appliance.

08/31/05 | Greg Ness

Most people are familiar with the ubiquity of computers in the work and home environment as tools for productivity or as rich information appliances. However, a recent …More...

Online trend continues

08/26/05 | Greg Ness

The trend to Web-centric marketing seems to be continuing unabated. This recent article points out that Ford Motor “will spend 30 percent of its $1 billion-plus marketing …More...

ROI: Bottom-line it for me

08/21/05 | Ron Lee

I remember when ROI was “easy.” Finish your project on deadline, come in under budget, win an award, and if the company president liked it (or his …More...

What Headhunters Are Seeking In CMO Candidates

08/16/05 | Greg Ness

It’s apparent what companies are expecting from their marketing efforts when you look at the attributes/experience top headhunters are seeking to fill Chief Marketing Officer (CMO) positions. …More...



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