Fred Wilson, of A VC blog, wrote about his favorite online business model recently and asked readers to help name it. The winning name was Freemium. It’s …More...
Since writing about FeedRinse earlier this week I’ve had a few people point me towards ZapTXT! as a possible alternate or competitor. On the surface the two …More...
It isn’t anything new to suggest that most people really need just one application on their computer and they’d be fine. But it’s only been the past …More...
Traditional media are beginning to discover the potential of blogs to supplement coverage, generate online traffic and create dialogue with consumers. Newspapers are especially active on this …More...
According to the China Daily, the Chinese government is trying to move swift and hard against intellectual property right (IPR) infringements. The government is planning on imposing …More...
I would like to let you know about another Sunblogger from Beijing, China who will begin posting here soon. His name is Jeff Fellman and we’re proud …More...
When you read blogs, are you sidetracked by trackbacks? If you are, you’re not alone. For serious bloggers, trackbacks are nothing new. They are continually used to …More...
According to Nielsen Media Research, spending on advertising in the U.S. rose 4.2 perscent in 2005 over the 2004 figures. Largely responsible for that overall increase was …More...
AdRants has posted a story about a gigantic iPod ad being constructed on the site of an abandoned mine in Australia. The 30th anniversary of the …More...
EastWikk Communications has started an interesting series of posts where they will feature the best practices of 33 sites being published using wikis. Each day they will …More...
A recent cover of Business Week magazine asked a pressing question: “Is your company fast enough?” The issue’s main story is about speed-to-market as the ultimate competitive …More...
As Marketing reinvents itself, what role do Chief Marketing Officers play? How do you view those who run the marketing function in your business? If you work …More...
Most of the time I think of myself as a pretty with it kind of guy. An early-adopter. The person that knows the latest online trend …More...
FeedRinse is a new site that offers you the chance to pre-filter the RSS feeds you subscribe to. Let’s say you’re subscribed to the ESPN NFL …More...
Not that this should come as a big surprise to some of us in marketing, but here’s a story on an elaborate study that shows many words …More...
Media coverage surrounding McClatchy’s recent acquisition of Knight-Ridder has understandably focused on the 32 newspapers included in the deal. However, a significant (and relatively under-publicized) aspect of …More...
Marketing isn’t that complicated. There are things that people have and there are things that people want. Marketing works when people see/hear a message that genuinely helps …More...
So you’ve just launched the new Web site that your team worked on for months and you do a quick Google search for a few of your …More...
The Medill School of Journalism and Integrated Marketing Communications at Northwestern University just released an interesting analysis of the BIGresearch Simultaneous Media Survey. It points to eight …More...
Every so often you will find a Web site that truly amazes you, DabbleDB is one of those sites. I received an invitation to try a …More...
A new survey, Accountable Marketing Through Metrics, reveals that a majority (86%) of marketing-executive respondents are more dissatisfied than ever with their inability to track and measure …More...
A few months ago, NBC created a blog for its comedy “The Office.” Posts from Dwight Schrute, the fictional office know-it-all who takes his job a little …More...
This weekend, I ran across an interesting site called Megite that offers some hope to the information overload that everybody keeps talking about. One of the …More...
The NCAA’s March Madness marketing machine is through Rounds 1 and 2 and down to the the Sweet 16. As I mentioned in Part 1 of this …More...
Everywhere I look I see headlines about March Madness. NCAA basketball has honed this annual classic into a premiere sporting, branding, promotional, and public relations event. Major …More...
I saw a number of reports yesterday (one story here) about the status of the Unlawful Gambling Enforcement Act (H.R. 4411). The bill, sponsored by Jim Leach …More...
This story about a comScore Media Metrix report was just released and it adds to the information in the previous post. Teens spend a great deal of …More...
Energy BBDO just released a new GenWorld global teen study (PDF here). It reveals some fascinating insights into the present generation of teens. Here are a few …More...
Are marketers talking the talk and walking the walk with online marketing campaigns? According to Larry Chase, publisher of Web Digest for Marketers, no. “The sad truth …More...
An online calculator, just what the world needs right? Well, after using Calcoolate for just a little while I’d say yes. Built with the philosophy that …More...
New technology is creating tumultuous change. It seems almost every week some emerging Web-based company is vying with big, established media companies for consumer (and advertiser) attention. …More...
Creating nice looking forms for Web sites and intranet applications is always tough with more involved beyond the visual structure. A new site called Wufoo is …More...
The movie theater industry is facing a big challenge from big-screen in-home TVs, DVDs, IPTV and social trends. It was explored previously here and here. A CNET …More...
In a move one analyst compared to a “dolphin swallowing a small whale,” McClatchy Co. has agreed to purchase Knight-Ridder, publisher of 32 newspapers across the country. …More...
The red planet is slowly revealing its secrets, and thanks to the Internet, you can get a daily front row seat to what is discovered. The latest …More...
A couple of recent reports raise the ante on the importance of podcasts. A BIGreseach report (story here) shows some surprising demographic information. Many media pundits have …More...
Google buys Writely and it should fit right in with the other Google apps since Writely is still in beta. Writely is an online collaborative word processor …More...
Four recent reports/studies affirm the accelerating growth of online marketing: 1) A joint press release this week from Pricewaterhouse Coopers and the Interactive Advertising Bureau (IAB) indicated …More...
ABC is going to let you download and view some of its programing or free, which makes sense because you already watch it for free on your …More...
It’s easy to think that large, technologically-progressive organizations are the only ones adopting RSS, blogs and other new media. Here’s a challenge to that thinking: In a …More...
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Before the Web, photos in advertising were usually part of the conceptual development process. Back then, if an art director envisioned a photo in an ad concept, …More...
Do you need an expensive installation of Siebel CRM at your company when you could subscribe to Salesforce.com via the Web for a fraction of the cost? …More...
Played any video games lately? Notice any products from Jeep, McDonalds, Nike or Coca-Cola? Chances are, there are companies like these working feverishly (and paying a lot …More...
[Take 1] Do you want to produce TV commercials and get paid for it? Here is your big opportunity. If a spot you produce for a Current …More...
Earlier this week, I wrote about how the inverted pyramid is still alive. Now David Meerman Scott describes the new press release era in his latest MarketingProfs …More...
As a company that represents advertisers, I did a doubletake when I saw this. It’s a story about a speech Vin Crosbie of Borrell Associates made to …More...
Technology, relative prosperity and human inventiveness have given many people in this world a fast-growing and diverse array of options regarding how and where to interact with …More...
