Why would a newspaper editor agree to link its online viewers to a competitor’s site? For one, to keep them from going to Google or Yahoo. Additionally, …More...
Often the connotation of the word “cheap” implies a certain diminished less than quality that extends beyond simply lower costs, but not so in the new Forbes …More...
I can’t understand why I haven’t read more about the Web’s uniqueness as a media channel to reach people at work. Many employees in offices all over …More...
Population: One claims to be in ‘beta’, though I’m not sure where they plan to go with this (could be they are merely joking about the ‘beta’). …More...
Do TiVo users watch commercials or skip them? TiVo is forming a research division to study that very question, and by doing so, is weighing in on …More...
Bob Dylan’s song would make an appropriate anthem for business today. This is not the time for complacency or the status quo in marketing. Communication technologies and …More...
In at least two major league cities, storied radio broadcasting traditions have conflicted with the revenue realities of today’s sports world. Next week, the Minnesota Twins are …More...
Surveys have shown cell phones rank right up there with the Web and the computer as the technologies most important in people’s daily lives. We’ve come a …More...
A bunch of people have been having fun making old corporate America look like hip new Web 2.0 startups (via John Battelle’s Searchblog).
In what should be the first of many more acquisitions to happen between startups, Feedburner has acquired blog analytics site BlogBeat. While there have been many acquisitions …More...
Google continues to widen its lead in the search wars, although Yahoo is still making it a two-horse race. According to the latest June figures from Nielsen/NetRatings, …More...
An earlier post encourages marketing professionals to take reconnaissance missions as a way to explore emerging marketing tools and technologies. These fact-finding missions – typically done on …More...
Think gas prices are getting expensive? Online advertising prices could be rising too, thanks to increasing demand for online ad vehicles, which could surpass supply in the …More...
37signals, the darlings of Web2.0 development, have taken a minority investment from Bezos Expeditions. The creators of online apps such as Basecamp, Backpack and Campfire along with …More...
I went fishing for muskies this weekend. If you’re not famiiar with muskies, think of a freshwater fish that is similar to a barracuda and you won’t …More...
Advertising in China is progressing rapidly. Companies are trying to break away from standard advertising tactics and are starting to use more creativity in their ad campaigns. …More...
Via Neville Hobson in Amsterdam comes this post titled, “Sex Sells.” It is about a calendar in Australia promoting the IT profession for women. It stirs the …More...
In the August issue of Runner’s World, writer John Hanc offers suggestions on how to enjoy a relaxing vacation while maintaining your training plan. One solution: become …More...
No more old days in advertising—a time when a few commercials on broadcast television or an ad in a major magazine could reach the masses quickly and …More...
Fortune has an interesting series of articles on the new rules of business that take an antithetical approach to the old rules as embodied by Jack Welch, …More...
Today we are happy to introduce five new RSS feeds for you to subscribe to. If you enjoy reading all of our writers you can pretty much …More...
TV—at least as we’ve traditionally thought of it—is changing. I’m talking about TV we get via from the big networks via broadcast, cable or satellite. The number …More...
First, I have to admit that it is true that I’m a bit of a geek. I enjoy downloading and installing just about any kind of application …More...
If you’re a writer (or even if you aren’t), head over to Copyblogger for a series on writing magnetic headlines. The opening installment makes a compelling case …More...
Great advice on how to fan the marketing flames internally. And another example of how to do it externally—even for a product as simple as scissors. …More...
Blogs, once the domain of the digerati, have now moved into the mainstream according to an iMedia story. Visitations to blogs have increased 56 percent in the …More...
Social networking sites make a lot of promises as far as creating a community of users, but so far it seems as if the popular ones are …More...
A recently updated Credit Suisse survey indicates CMOs are increasing their spending on marketing between 8 and 12 percent in 2006. Online advertising leads the growth charts …More...
The Chinese government recently launched a new website to promote the study and use of the Chinese language. The site offers many different sections to help foster …More...
Dell has caught the attention of several marketing thought leaders following the recent launch of one2one, its first blog. It’s a group effort with bloggers from Dell’s …More...
This Pew Internet & American Life Project presentation by Lee Rainie provides a wealth of important information about 10 new communications and media realities that will profoundly …More...
If you are reading this blog I want to thank you. You are probably part of a minority that actually takes the time to read and become …More...
Apparently, yesterday’s post regarding ABC’s desire to kill the DVR fast-forward button for commercials hit a raw nerve with others in addition to me: • Doc • …More...
Ilija Studen, a developer based in Serbia, has released an open source project management tool called activeCollab that is strongly based on Basecamp from 37signals. Ilija was …More...
This story has been hot in blog posts and other news sites today, but I couldn’t resist commenting on it. It’s about ABC using a technology that …More...
If MySpace was your introduction to the hugely popular social networking scene, then it’s likely you’ve never heard of Friendster. You see, Friendster was the poster child …More...
Start with two big-time sporting goods rivals in a competitive environment. Add a fuzzy noncompete clause, online commerce and trademark infringement allegations. It equals a legal mess, …More...
A job as a CMO can be hazardous to your career. As reported by Advertising Age (registration required) and related sources, a new survey by Spencer Stuart …More...
Over the last week, my brother-in-law has been visiting China with an education delegation from the state of Minnesota. Their mission here in China was to inquire …More...
Be assured to know you don’t have to make an either/or choice, but in a recent Internet and Multimedia 2006 survey conducted by Arbitron and Edison Media …More...
I was sad to hear about the death last Wednesday of Theodore Levitt. Levitt was a noted author, Harvard scholar and a former editor of the Harvard …More...
I attended a pre-opening event at the new Scheels store in Fargo on Friday. It is the world’s largest all sports store. It opened to the public …More...
Remember when you needed friends or family whenever you had a question or wanted to learn how to do something? Well no longer, we have the web. …More...
I’ve found a new way to kill time and it goes by the name of LaLa.com. LaLa takes a new approach to sharing music, you literally send …More...
