Blog

Here's what's on the minds of our marketing and technology experts.

August, 2006

Brian Benzinger, from Solution Watch, has compiled a rather large list of single-page aggregators similar to Original Signal that I wrote about earlier this week. What is …More...

I, Writely

08/31/06 | Phil Leitch

I missed my chance at climbing aboard the Writely bandwagon prior to its purchase by Google and subsequent lock down on new accounts. This was mainly due …More...

Everybody in the marketing business knows there aren’t many photos that make it into the promotional loop that haven’t been touched up in some way. However, the …More...

Two days after Google unveiled its first ‘official’ salvo in the online office suite war, a bigger bomb may have been dropped from Cupertino when Apple announced …More...

The U.K.‘s Financial Times had an interesting story on the profound shift from old media to new media. Unfortunately, it features Paris Hilton as a poster child …More...

According to a study by the Association of National Advertisers (ANA), the number one concern facing senior marketing executives in 2006 was accountability. The ANA defines accountability …More...

Will $850-per-linear-foot granite-paved sidewalks provide the kind of return on investment to keep Rodeo Drive as the premiere shopping district? Beverly Hills city manager Roderick Wood thinks …More...

Google launched what looks like the first part of its long rumored online office suite, named Google Apps for Your Domain, late last night. Currently, the service, …More...

Even though there is some impressive growth predicted for satellite radio, there is also some heavy slogging head. XM just received much-delayed approval from the FCC for …More...

I recently bought a car with XM Satellite Radio and factory-installed, sound system plug-in jacks for my iPod. It’s great. All of a sudden 70 percent of …More...

Do you ever get that nagging feeling you haven’t been keeping up on the latest Web 2.0 buzz? You know how you sometimes find yourself sitting there, …More...

Most people have to juggle priorities at work or at home all the time. I suppose if you really want to find a way to manage your …More...

Crazy Egg has been hovering just below the radar for a few months now and finally opened to the public earlier this week. Crazy Egg is another …More...

Over at MarketingProfs, Jonathan Krenz has several writing tips for those of us who must occasionally turn technology talk into understandable prose.

A story yesterday reported that political strategists plan to up their Web spending to 20 percent of budgets in the 2008 elections. While this figure is a …More...

Ziki, the personal content aggregator I’ve written about before, is testing a new feature where they purchase Google AdWords for some of the names of their users …More...

In 50 years we’ve gone from having a choice of just a few TV channels to hundreds. IPTV could usher in thousands of more choices. And this …More...

Moola hit a milestone yesterday when the cash won by Moola players hit the $1,000,000 mark. Now that isn’t actually money paid out to players, but what …More...

Advertising Age had an interesting story recently on the effectiveness of blogs, podcasting, RSS, social networks and other new media. The conclusion of the article was that …More...

I completely adore Gmail and would use it for 100% of my mailing needs if I wasn’t tied to an unmentionable enterprise mail solution I’m forced into …More...

A new study by Shop.org and Forrester Research shows e-commerce will grow 20 percent in 2006 to over $211 billion. For online retailers, this growth looks promising, …More...

Google again took the covers off Google Analytics last week and opened the doors to the public. Analytics was formerly known as Urchin until Google bought it, …More...

I’ve said it before and I’ll say it again: TV will continue to be a major marketing and entertainment tool long into the future. However, the challenge …More...

How will Marketing Departments use the Web to create growth and profitability? A 2006 WebTrends CMO Report (free download with registration) suggests that while CMOs “get it” …More...

Social media created headaches for two politicians this week. A Minnesota Congressman was the latest political figure caught trying to edit his own biography on Wikipedia. Meanwhile, …More...

Several public relations thought leaders have encouraged a broader view of the press release, since consumers increasingly have access to the same information as the media. This …More...

The rate and depth of marketing shift ushered in by new communications technologies, and a rapidly expanding broadband Internet, have caught many traditional agencies by surprise. In …More...

Great creative that connects with the target audience doesn’t come out of the ether. Creative that works, begins with insights into the feelings, thoughts, actions, and behaviors …More...

If your organization hasn’t dusted off its crisis communications binder for several years, there’s a very good chance you aren’t equipped for the realities of today’s online …More...

A year ago many people weren’t sure what a blog was. Now according to the State of the Blogsphere, it appears many people have their own blog—or …More...

After reading about Microsoft’s failure to support Web standards in IE7 as had been promised — according to one story IE7 actually supports FEWER standards than …More...

I’m one of those people that rarely wins anything. So, last night while doing a search on Blingo for ‘South Dakota State Parks’ when I was …More...

In a recent post on this site, we reviewed how newspapers are teaming up with other newspaper sites to offer related content, as a way to keep …More...

Actually that number may be extremely conservative. With the growth of IPTV the number of “channels” you could watch becomes almost limitless. Presently, your TV gets its …More...

Politicians need to be just as savvy as companies when considering the implications of the changing media landscape. For many political strategists, these changes revolve around the …More...

As much as the advertising profession touts itself for being bold and different, it seems as an industry itself, it is slow to change. It is encouraging …More...

If there’s any question about the need for an organization-wide crisis communications plan, look no further than Hurricane Katrina or 9/11. Over at Ragan’s Corporate Writer & …More...

We are living in an age of unprecedented rapid change in communication technologies and, according to Forrester Research (via TCMNet), the people who are assimilating that change …More...

I told myself that I would stop writing about online reminder services having already posted about Beeplet, HassleMe and ReminderFeed, but Rminder takes it to another …More...

Ziki is a service that is more or less the same as Suprglu, another online service that I wrote about sometime ago, with one small, but interesting …More...

Just as the Web 2.0 world has impacted public relations crises, social media will increasingly influence politics at the state and local levels. A story yesterday notes …More...

It used to be if a company or celebrity had a PR crisis, the mainstream media was the force to be dealt with one way or another. …More...

Yesterday, Tick launched (in beta, of course) and it is one of the nicest time tracking applications I’ve ever seen. I’ll even go one better, it’s one …More...



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