Blog

Here's what's on the minds of our marketing and technology experts.

October, 2006

Finally Google adds a wiki solution for its family of web-based office 2.0 services. Announced earlier today, the Google acquisition of Jotspot will make the popular collaboration …More...

Rapidly expanding Web 2.0 sites such as MySpace and YouTube are fed by user-generated content (UGC), and an In-Stat study shows that type of content will continue …More...

Saturday’s post pointed out recent statistics on the fast growth of online sales in the consumer electronics, apparel and sporting goods categories. The day before, the Fortune …More...

So Long CDs?

10/29/06 | Greg Ness

According to EMI Music exec Alain Levy, the traditional music CD is on its way to joining the ranks of other nostalgic concepts such as cassettes, 8-track …More...

A comScore Networks report shows robust online retail sales growth for the third quarter. All online retail was up 23 percent, but consumer electronics showed 42 percent …More...

Gee, wouldn’t it make more sense to focus on creating technology that is easier and more intuitive to use. A two-week course on using your TV? No …More...

Vox, a new product from SixApart that was officially released Thursday, has the usual blog features combined with a new twist: five privacy levels that give the …More...

This isn’t a political blog, and I don’t want to make it one. However, the President today signed legislation authorizing a 700-mile fence along our 2,000-mile border …More...

Yet another freebee from our favorite Web super-conglomerate. The new Google Co-op Custom Search Engine looks to be quite promising for those looking to gain some control …More...

Six prominent marketing professionals have gathered their thoughts on various facets of blogging: creativity, public relations, strategy, influence, conversation and advertising. It’s a nice convergence of opinions …More...

Twitter proclaims itself as a way to keep in touch with your friends no matter where you are or what you’re doing. As long as you have …More...

A recent story at Internet Retailer points to the growing imperative for companies to be active on the Web. There are now 80 million online households in …More...

Reports this week that NBC Universal is cutting 700 jobs—mostly in the news division—could hardly come as a surprise to anyone who has been following the trends. …More...

It’s budgeting time in corporate America, and given the flow of money into the digital marketing space, marketing managers are dealing with a new set of strategic …More...

Halloween apparently has ‘jumped the pond’ and is gaining in popularity in the UK, evidenced by spikes in internet searches for key Halloween terms such as “pirate …More...

There is an interesting story in Wired about how the iPod came to be. However, it is more than story; it is a short primer on creativity …More...

A new BIGresearch study reveals important market segments and the type of media plans that can produce the highest ROI to those segments. Of special interest in …More...

A Burst Media study says voters consider the Web the best source of information on political candidates. Asked to rate top sources, 27 percent of the respondents …More...

Poynter Online has a post and several follow-up comments about pet peeves with online news sites. It’s a useful list that can also be applied to non-media …More...

“Just sit right back and you’ll hear a tale, a tale of a fateful trip. That started from this tropic port, aboard this tiny ship.” That introduction …More...

A MarketingVOX story this week reported the 20 retailers included in Ad Age’s Top 200 Brands Spending Report boosted their online advertising budgets 152 percent during the …More...

It’s easy to think of YouTube strictly in terms of entertainment, adolescent behavior and stupid pet tricks. But as shown through its impact on politics, YouTube’s public …More...

Generation Y, representing the country’s emerging new workforce and those still in college, is a challenging group for marketers to reach. That point was driven home emphatically …More...

Real? Beauty

10/18/06 | Greg Ness

Some of you have probably seen this, but if not, it is a revealing time lapse (via American Copywriter).

In the old analog push-model era of marketing, the strategic dividing lines for message delivery were determined by the media technologies and infrastructure involved: television, radio, newspapers, …More...

In Jim Collins landmark book, Good To Great, the author discusses the importance of The Hedgehog Concept. Collins describes this concept as an understanding and focus that …More...

Lauren Rich Fine, an advertising and publishing analyst for Merrill Lynch, last week predicted advertising spending will continue to decrease in the last part of 2006 and …More...

Now that nearly every blogger, media outlet and pundit has offered perspectives on Google’s acquisition of YouTube, it may seem there’s little left to analyze for now. …More...

Today on Oprah, Bono will be a guest to introduce (Product) RED to America. It is a concept utilizing some of the world’s biggest brands, the power …More...

According to Jupiter Research, online retail sales for the holiday season are expected to grow 18 percent over last year’s figures. The report predicts 114 million people …More...

Those folks at Google sure are busy this week. Remember Writely, the online word processor Google bought awhile back and only recently opened back up to the …More...

To follow a daunting display of physical stamina, and review a great application of a blog, head over to Endurance Is. The blog is a daily chronicle …More...

Integrated marketing communications (IMC) used to be the Holy Grail for marketers. Integrated marketing was about organizations trying to coordinate all their messages and channels for a …More...

Think Secret is reporting that Target has joined Wal-Mart in crying to the studios that Apple (and I assume other digital resellers like Amazon) are getting a …More...

As Greg mentioned in his post today, the internet is buzzing with thoughts on GoogTube and what it means. What struck me as amazing is that …More...

By now everyone has probably heard the news on the Google, YouTube deal. Two weeks ago, Mark Cuban said anybody who would buy YouTube for $1.6 million …More...

A commercial from AT&T touts how you can watch the same program simultaneously on TV, PC and cell phone.  Add podcasts to the equation and you can …More...

Local search is afire, and the leaders are familiar names: Yahoo and Google. Unlike regular search where Google clearly dominates, the playing field for local search is …More...

The AU Blog put together a helpful list of 10 Things That Will Make Or Break Your Website. The list is useful because it was compiled from …More...

An extensive online games survey to over 2000 people revealed some interesting statistics. Women made up 76 percent of the casual online game market. Of those women, …More...

A new report released by Yahoo and OMD shows the average family member has 43 hours of time allocated in a 24-hour day. Obviously, there are big …More...

A recently released national study conducted by Allurent reveals two eye-opening statistics: “67% of consumers who have visited an online store, intending to buy, left the site …More...

In a unique twist on social media, Stanford University has launched a wiki on its public web site. Modeled after Wikipedia, the Stanford Wiki can be viewed …More...

Ball State’s Center for Media Design (CMD) released the results of a study last week that demonstrated the challenges of getting television advertising in front of viewers. …More...

A recent Hitwise report demonstrates the importance of search engines to online shopping. In all, search engines were responsible for more than 20 percent of the visits …More...

Coverpop puts a new spin on how a person might search for something. One problem with most current search methods requires that you leave the initial …More...

In a post a few weeks ago, I mentioned MIT’s incredible OpenCourseWare, a treasure trove of free online courses from one of the country’s top universities. Yesterday, …More...

Remember about two months ago when I wrote about winning a $25 Visa giftcard from Blingo? At the time, I mentioned they had partnered with Publishers Clearing …More...

For the last few weeks, I have been an avid reader of Anousheh Ansari’s blog. For those of you who may not be familiar with Ansari (BBC …More...

Reports articulating the online challenge faced by traditional newspapers and magazines continue to dog old media. Time’s story, Do Newspapers Have A Future, seems a bit like …More...



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