Never one to shy away from exposing the soft underbelly of the status quo, Advertising Age’s, Bob Garfield shook up the ad industry with his now famous …More...
The economic viability of the Web 2.0 movement is still in question, and a new study suggests marketers have very low awareness of its meaning and tactics. …More...
Every waking minute of every day the consumer has a built-in remote control for marketing messages. If what they see, read, hear, touch, smell or sense doesn’t …More...
Video content for the consumer is going high/low. The high end growth is represented by HDTV and the low end is represented by Internet video. On the …More...
Black Friday, the ceremonial kick-off to the holiday shopping season, is already history. Today, now that we’re back at work, it’s “Cyber Monday,” and instead of reading …More...
Move over corporate news release. Blogs could soon be the next vehicle through which public companies release significant performance and financial data. Securities and Exchange Commission head …More...
• Average calories consumed Thanksgiving Day: 4500 (a normal two-day total). • Number of Americans shopping this Friday: 140 million. • Increase in retail sales over last …More...
Adrants highlights a compelling new anti-racism campaign by Saatchi & Saatchi. It uses a great metaphor to get the point across. Much like the Campaign for Real …More...
As broadband Internet adoption continues to grow, it’s tempting to lump all those high-speed users into a single category. However, a couple new reports suggest this audience …More...
While mining some of the nuggets in Seth Godin’s excellent new book, Small Is the New Big, he made me also think “Short Is The New Long.” …More...
Wow. Talk about return on investment. I can see a guest appearance on David Letterman in the near future.
Fretting about that Thanksgiving turkey? Before you pick up the phone, find your iPod. Butterball’s 26-year-old turkey helpline has been given a social media makeover. Earlier this …More...
The jury is probably still out on whether Web 2.0 is the next dotcom bubble-in-the-making or a true expansion of the power and usefulness of the Web. …More...
Two recent stories illustrate how turmoil in newspaper industry is affecting newsrooms and newsgathering efforts. The St. Paul (Minn.) Pioneer Press announced it will eliminate 40 jobs …More...
Despite online growth trends, traditional media still has ubiquitous reach to a huge audience and is largely unimpeded by the technology adoption curve that affects new media …More...
Do a Google search on “online furniture sales” and you’ll get more than 15,800,000 results. Better add one more big player to that. As reported by Minnesota …More...
With Thanksgiving nearing, I thought it was time to put together my Christmas wish list so Santa knows what to bring. Without further ado and in particular …More...
Most public companies have been understandably hesitant to implement blogs, podcasts and other new media. If a CEO or CFO discloses material information in a blog or …More...
Dave Sifry’s new State of the Blogsphere report is out and, as usual, the numbers never cease to amaze:• Technorati now tracks 57 million blogs • The …More...
Sometimes cool stuff happens in the real world too, like these incredibly geeky, rechargable batteries. When I first saw the USB Cell months ago, I was immediately …More...
The geek factor of RSS is debated in a thought-provoking piece from Anita Campbell for Inc. Technology. Campbell writes that RSS adoption is hindered by too much …More...
Almost two months are still left to go in 2006, and Time has already conceded invention-of-the-year honors to YouTube. Considering the dazzling rise of this concept from …More...
Scybe is the new kid on the block for productivity tools, but offers a twist many have been clamoring for. You can use it offline as well …More...
A new Omniture white paper (free registration required) summarizes five important steps to success for B2B marketers:1. Better Lead Generation 2. Nurturing Prospects and Customers 3. Retaining …More...
Fueled by huge growth in consumer broadband connections, as well as the rise of hot new online video destinations like YouTube, a new eMarketer report projects online …More...
In a post this Tuesday, I mentioned a new In-Stat study that predicted online advertising revenues associated with user-generated videos on social network sites would rise to …More...
The press release turned 100 years old this week, and Search Engine Watch used the occasion to provide a big-picture view of its past and future evolution. …More...
ClickZ Expert Shane Atchison provides a virtual Cliffs Notes version of Web analytics for busy Chief Marketing Officers by highlighting five things they need to know: …More...
100 million sites! 1.1 billion users!
