Need a time-out from your Nintendo Wii and hours of Madden NFL ’07? Catch up on current events through the Wii News Channel. According to this story, …More...
How can marketers reach reluctant consumers in this time of media clutter and marketing noise? They should give up their traditional notions of “command and control” and …More...
The Web is becoming the prime brand touchpoint for most high involvement products, and an inferior website can seriously cripple your chance for success (or your dealers’/distributors’ …More...
According to a recent UPI-Zogby poll, over two-thirds of adults in the U.S. say they are paying too much for gas. This is surprising considering the poll …More...
While Apple’s recent announcement of the iPhone has dominated the mobile market headlines lately, there is more significant news: one billion mobile phones were shipped in 2006. …More...
Car manufacturers are slashing their print budgets and opting instead for more online marketing and advertising. A recent Advertising Age story reports that Detroit automakers recently pulled …More...
It’s easy to build a case that video will continue to transform the online world, but a significant obstacle remains: an effective, comprehensive video search engine. Today’s …More...
...the good news is they are young, rich, educated, and ready to spend money. Whoa! If you’re a marketer, that isn’t a bad place to start. There …More...
At the risk of belaboring a point I made Monday (The Death of A Brand), why does AT&T want to eliminate their Cingular brand when you see …More...
If your local newspaper editors and reporters aren’t blogging yet, a new report suggests they should begin soon. Newspaper blogs are rapidly building a following among the …More...
Yesterday you presumably survived Blue Monday, mathematically the most depressing day of the year. At least that’s what Dr. Cliff Arnall at the University of Cardiff in …More...
The Association of National Advertisers (ANA) President/CEO Bob Liodice predicts that the stature of Chief Marketing Officers will rise to be that of true C-suite players, so …More...
Over the next several months, AT&T is killing off its Cingular Wireless brand (NYT story here), eventually transforming it to simply “Wireless by AT&T.” Come on? Who …More...
It’s official: the 2007 Pantone color of the year is Chili Pepper Red. Here’s a description from the link: “This engaging, resonant hue strikes a high note …More...
A Pew Internet & American Life memo from last year predicted a “Silver Tsunami” in the next decade as aging Baby Boomers create a new wave of …More...
The fourth quarter of 2006 was good to Apple: $7 billion in sales, $1 billion in profits. That should give them something to iPhone home about. One …More...
From a consumer viewpoint, the Internet has a remarkable track record for changing the status quo regarding monopolies, oligopolies or business categories where there is a strong …More...
How do you reach time-strapped customers? As reported in the Jan. 15 New York Times “Media and Advertising” section, marketers are finding ways to hit consumers at …More...
A recent CareerBuilder.com article puts the Midwest on the map with several of the top 15 hot spots for job seekers. The ranking is primarily based on …More...
If an all-inclusive trip to a major sporting event is your fantasy, Esoteric Sports has your ticket. Combining the ulitimate in packaging, targeting and free enterprise, Esoteric …More...
If you’re tired of grimacing as you watch the gas pump ticker go turbo while you’re fueling up your car, there’s hope. You could be whistling instead …More...
The reorganization at Gannett newspapers – where newsgathering efforts are becoming more audience-centric and delivered through the most appropriate medium – means current and future journalists must …More...
While some traditional media such as TV, radio, newspapers and magazines have struggled for growth over the last several years, one age-old icon of the American advertising …More...
The leader of the Securities and Exchange Commission continues to show thoughtful leadership in the areas of online communications, social media and Regulation FD. Speaking at a …More...
Following in the footsteps of Time magazine naming “You” person of the year, Advertising Age magazine has named “You,” the consumer, as agency of the year. From …More...
It’s encouraging to watch traditional research organizations adapt to the changing media landscape. An online news coverage index will be launched next week as part of a …More...
Stories abounded in 2006 about the problems new media was causing old media. Apparently, investors didn’t get or care about the message, because last year was a …More...
Ready to surf the internet from your car? A wireless, “connected car” is closer than you think. As reported in the New York Times, Avis Rent A …More...
In spite of Microsoft’s launch of Zune, and a host of other less publicized imitators, Apple, and their iPod/iTunes empire, shows no signs of slowing down. According …More...
Marketing is a tough way to climb to the top rung of the corporate ladder. Several studies have confirmed (see Wharton story, free sign-up required) that through …More...
