In spite of what can be its tremendous benefit to campaign success, the account planning function in marketing and advertising firms is still debated and poorly understood …More...
What’s the number one challenge for marketers in this digital age? The answer, according to Michael Fassnacht, who writes for CMO Strategy in Advertising Age, is turning …More...
With nearly two dozen potential presidential candidates jockeying for position, local TV stations are ready to reel in an estimated $700 million in media spending in 2007, …More...
A story at MarketingVOX yesterday doesn’t bode well for the big shops on Madison Avenue. According to a survey by Forrester Research only 21 percent of clients …More...
The use of Wikipedia among college students has led to crackdowns from professors – and promising uses in other areas of academia. At Middlebury College, the history …More...
While online sales still comprise a relatively small amount of total retail sales (3.3 percent), it is growing six times faster than brick-and-mortar retail. The Census Bureau …More...
Could the demand for online bandwidth outpace the Internet’s capacity? At least two industry sources suggest it will – perhaps as soon as this year. According to …More...
Faced with a 13-year downward slide in the average “time spent listening,” terrestrial radio is looking for a solution to halt the decline. Ironically, the solution may …More...
Here’s a compendium of brand histories that is interesting (via Beyond Madison Avenue). There are some great stories here. As you read some of these, it’s humbling …More...
Matt Charpentier, an Art Director at Sundog, and several of his creative fellow Dandy Dwarves were commissioned by the Savannah College of Art and Design (SCAD) to …More...
As reported by the Los Angeles Times, nearly 450,000 of 25- to 54-year-old women (who have a lot of purchasing power) are turning their “eyeballs” away from …More...
Branding is more important than ever. Why? Because every day there are more companies, products, and more brand names to try and remember. Due to the large …More...
Toys have always advanced with the available technology, and today technology is helping both create and sell (see Happier Times In Toyland) an amazing new batch …More...
Continuing this week’s mistakes and complaints theme (see posts from Ron and Greg): Regret the Error compiles corrections from media outlets across the world. The hilarious (and …More...
The broadband growth statistics become more impressive with each new study: 78 percent of all home web users have high-speed connections. Broadband coverage will reach 50 percent …More...
Mistakes (perceived or otherwise) can sometimes be worth far more than getting it right. Witness the Google missing letter “l” issue yesterday. Seth’s take. Adrants take. MarketingShift’s …More...
O.K., so Google lost the copyright case with the Belgian newspapers. The question now being asked at Business Week and The Next Net is who is the …More...
The San Francisco Chronicle is doing more than listening to its readers when they sound off. SFGate.com editors now are actually making audio files and podcasts out …More...
I suppose it could be called The Wal-Mart or The Home Depot Effect, too, but an article at Fast Company refers to it as The Starbucks Effect. …More...
I’ve seen the above video show up a couple of places now (Seth Godin and The Long Tail) and it is captivating to say the least. It …More...
Nielsen Media Research released some interesting advertising statistics from the big game a week ago. You can see all of the info here. Following are some salient …More...
According to a new study by the University of Massachusetts-Dartmouth’s Center for Marketing Research, the fastest growing private companies in the U.S. are utilizing new online social …More...
We must think bigger about internal communications, and Australian blogger Lee Hopkins has posted an excellent overview about what it is, why it’s important, and how to …More...
According to IAG Research, which ad agency won the Super Bowl Advertising Trophy: BBDO? Wieden & Kennedy? Fallon? Nope. It was won by a guy named Dale …More...
”Things that are paid will become free and vice versa.” What Chris Anderson, author of The Long Tail, says here appears to be exquisitely true. I now …More...
A new study suggests that retirees are increasingly choosing the Web over more traditional pastimes and hobbies. According to Reuters, the British study from AXA suggests that …More...
Budweiser. According to the USA TODAY’s AdMeter, Budweiser took six of the seven top spots. The top spot was Budweiser “Crabs.” Interestingly, the only spot other than …More...
The future of computing is fascinating, but just think of all the screen cleaner you’ll go through. There’s more: another presentation of the new technology by Jeff …More...
Is $2.6 million for a 30-second ad in the Super Bowl a good investment? A lot of experts (CNN story here) are saying it depends mostly on …More...
Prisoner talk… “What are you in for?” “I was at a party watching the Super Bowl on a 60” screen. What are you in for? “Bad dancing.” …More...
“Transumers are consumers driven by experiences instead of possessions.” That’s the definition according to this Springwise story. Springwise says transumers are behind the rising trend toward fractional …More...
A story at Wired this week announced the end of the first, relatively fast long-distance communication medium: the telegram. I wonder what the world will be like …More...
