Professor Andrew McAfee of Harvard Business School recently wrote on the value wikis, blogs, social networking, and prediction markets can bring to organizations and what differentiates them. …More...
The Third Annual Top Ten Breakaway Brands List was recently released. The list is part of a study implemented by Fortune magazine, Landor Associates, and Stern Stewart’s …More...
What makes a good software application? Perhaps it’s a full feature set, or maybe it’s an easy-to-use interface. Or maybe it’s full-text search, just like Google. Over …More...
If you’re a writer who regularly consults a dictionary or thesaurus (either your trusty old hard copy or through Microsoft Word), consider a few handy online tools …More...
The last several days, I’ve been following an interesting thread at Chris Anderson’s blog, The Long Tail. Anderson is writing a new book titled Free. In the …More...
By popular demand the Carol Of The Chins are back. Drop what you are doing. Hit the link and enter a song. Let The Chins entertain you…and …More...
A study by consulting firm Accenture says traditional agencies are going to have the most to lose as the shift to digital advertising continues. Accenture surveyed 70 …More...
Advertising on the Web has been evolving from text-based, to static or animated display ads, and, most recently, to video. While advertisers would like to take advantage …More...
Copyright laws are out of touch with reality. That’s the assertion of an extensive paper written by University of Utah professor John Tehranian titled: Infringement Nation: Copyright …More...
The advertising industry prides itself on fresh thinking. The only consistent rule in advertising seems to be “There are no rules.” However, on the media-buying side of …More...
The Red Cross has embraced social media for disaster communications – and it’s a case study filled with ideas for other organizations. In a Ragan Communications story, …More...
In the Winter 08 release of Salesforce.com, the company brings its popular IdeaExchange to the public with Salesforce Ideas. The Digg-like service aims to give its customers …More...
The circulation figures for many of the country’s biggest traditional newspapers have declined sharply in the last year (see Media Shifts Continue). Most pundits blame competition from …More...
An eMarketer story this week cited research that shows 79 percent of marketing executives feel their website is their primary online brand and sales channel. Each year, …More...
Many organizations have started blogging – and others are considering it. But do you need to blog to realize the benefits of blogging? Over at SearchEngineWatch, Bill …More...
One of the biggest problems with advocating Unit Tests is the fact that the return on investment is transparent and immeasurable. In his blog {codesqueeze}, Max Pool …More...
As if to underscore yesterday’s post about the new IBM report—The End Of Advertising As We Know —there were two stories in the trade press today that …More...
Five years ago, Sergio Zyman, the former chief marketing officer for Coca-Cola, penned a book entitled The End of Advertising As We Know It. Zyman asserted that …More...
The mobile banking arena is heating up, and, just in time for the holidays, so too is the marketing push from banks to get people to use …More...
While my mom has successfully completed numerous half-marathon events and six full marathons, last month she competed in a race unlike any she had run before. What …More...
Today we have launched Sundog: The Podcast. Visit the website and subscribe today! On the show, we’ll take an entertaining look at the news, trends and best …More...
There have been a number of news stories in the last couple days that highlight the continuing shift in media consumption in the United States. As media …More...
Unless you’ve been out of the country recently, chances are you’ve heard about the fake news conference held by the Federal Emergency Management Agency’s (FEMA) public affairs …More...
