The ad industry has made a big mistake in the past by thinking technology was for geeks. Technology, in fact, is a love affair. The above quote …More...
So, I’m working on my laptop with the TV on in the background. Suddenly, I’m pulled from my work by a song on a new Dockers commercial. …More...
A study released last week from the Society for New Communications Research shows consumers use social media to share customer care experiences and research companies’ service reputation …More...
When using a mobile device, e-mail, instant messaging and other electronic means, we all tend to write with abbreviations and grammar that would make our high school …More...
While social or peer-to-peer lending isn’t new (in Internet time), what is new is the recognition Zopa received this month as the world’s “most threatening non-bank competitor.” …More...
There are continuing troubles ahead for traditional TV news programs as the most productive large, demographic segment for many marketers (adults, ages 18 - 49) shifts elsewhere. …More...
Author Amy Tan (The Joy Luck Club, The Kitchen God’s Wife) gives a wonderful talk about creativity and how it intertwines with her/our lives. You’ll have …More...
On the way back from Ad:Tech in San Francisco, I saw this Navy SEALs’ ad in the May issue of National Geographic Adventure magazine. I think it …More...
Recently on Surfin’ Safari, WebKit—the engine used for Apple’s Safari browser—introduced CSS (Cascading Style Sheets) gradients in their latest nightly builds. The ability to create gradients with …More...
Two of my all time favorite authors, Kathy Sierra and Bert Bates, coined the phrase, “Code [your project] as if the next guy to maintain it is …More...
I’ve been at Ad:Tech in San Francisco this week, which labels itself as The Event for Digital Marketing. However, as many of the speakers pointed out: What …More...
If you’ve followed the mobile scene in the last 6 months, you probably heard about Android—the first complete, open, and free mobile platform. Android offers a free …More...
Salesforce and Google Apps…its here! Salesforce.com and Google unveiled the next significant step in SaaS with the unity of CRM and office productivity. They call it Salesforce …More...
What do you think of when you hear the words “Java applet?” For most, this brings to mind slow, buggy, useless little applications that run in the …More...
Imagine surfing the web and finding a site that looks and behaves exactly like yours…the one you spent a lot of time and a lot of money …More...
I thought this was extremely funny, but, then again, I have a strange sense of humor. George should write for The Onion.
Consumers are rapidly shifting their media consumption to emerging channels. As this transformation continues, the challenge for corporate marketing will be to ensure their department structure adapts …More...
The emphasis of design has undergone a major change since I first entered the communications business several decades ago. In the 70s, 80s and throughout much of …More...
The fact that the average tenure of a big-company CMO continues to hover around a measly two years is well documented in repeated Spencer Stuart studies. It …More...
Several years ago, I recall reading some good advice about advertising concepts: Try making the point first with a billboard idea. A billboard forces you to economize …More...
| View | Upload your own Aki Spicer, a planner at Fallon gave a live presentation last week on 10 social media trends that marketers need …More...
While Disney’s tween movie series High School Musical (HSM) has been wildly popular among 12 to 14 year-olds, older siblings of HSM fans have probably been more …More...
Those of us in the podcasting game, both subscribers and producers alike, have listened for the past 4 years on how podcasting could allow a content producer …More...
Today was a big day for Sprint at Las Vegas trade show CTIA Wireless 2008. CEO Dan Hesse announced several new devices. The most significant of these …More...
For the last several years, I taught an advertising class as an adjunct professor at Concordia College. It was a rewarding experience. As part of my class …More...
