I would have thought by now that every company puts their URL in their magazine ads. Apparently not. A study sponsored by the Magazine Publishers of America …More...
If you’re like me and missed your opportunity to attend Google’s premier developer gathering this week—Google I/O, you where likely following your favorite Google blogs rather obsessively …More...
Consumers, start your cell phones! Mobile banking services in the U.S. appear to be poised to triple by 2009 (Aite report), or to double by 2010 (Sybase …More...
Earlier this week, MSN published the results of their 2nd annual, 2008 Customer Service Hall of Shame Survey. The national online survey, conducted by Zogby International …More...
Darren Rowse (ProBlogger) provides a concise, useful YouTube summary on five emerging trends in blogging:1) Multiple Author Blogs 2) Multi-Topic Blogs 3) Blogs Converging with Other Types …More...
When new engineers are being brought into the fold of unit testing, one question invariably arises: “Should we test getters and setters?” The answer, in the humble …More...
Recently I have been fascinated by a new breed of benchmarking tools for Rich Internet Applications (also known as RIAs). As developers push more application functionality and …More...
A recent Alertbox column from Jakob Nielsen provides new insights into online reading behaviors. A couple of the findings aren’t encouraging for writers.
Once again, new evidence has emerged that continues to legitimize podcasting as a formidable means of content and information distribution. In its third annual report on podcast …More...
There is Internet access at work, and Internet access at home. And thanks to WiFi, it seems like the Web is now available in an ever-increasing list …More...
Brian Haven, a Senior Analyst at Forrester, had a short (4 minutes), but enlightening interview about brand engagement with Marketing Voices at the Forrester Marketing Forum in …More...
Following the enormous growth of Ajax powered rich internet applications like Google Maps there has been much concern about accessibility and the need–in many cases–to ensure fully …More...
Noah Brier has come up with an interesting way to explore word associations for several popular brands. He calls them brand tags. You can contribute to the …More...
Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and …More...
I keep reading all these stories about the agency of the future. Like this one, and this one, and this one. Who has time to wait for …More...
Read what David Kottke has to say about the Microsoft/Yahoo deal. His viewpoint seems insightful, and it is 180 degrees from what most of the financial press …More...
A new Stuart Spencer study of senior-level marketing executives has confirmed what many in business already know: the CMOs number one priority is influencing the bottom line …More...
I had been anxiously awaiting the release of Mario Kart for the Nintendo Wii since I heard about it last fall. There is just something about racing …More...
