Being a customer service professional, I’m constantly studying service experiences. Analyzing each experience to determine its good and bad points and using that information in my own …More...
In a move sure to catch the attention of bankers, marketers and retailers, Visa and Chase announced a pilot test of text-message (SMS) based marketing offers …More...
Computer screen technology has seen big improvements in the last few years. Old, bulky tube-based monitors, once the only type of monitor available, are nearly extinct. Flat …More...
Steve Rubel at Micro Persuasion blog highlights three key trends that will shape our future media landscape:1) The Attention Crash 2) Social Networks Become “Like Air” 3) …More...
Hofstadter’s Law: It always takes longer than you expect, even when you take Hofstadter’s Law into account. Murphy’s Law: If anything can go wrong, it will. Finagle’s …More...
Mozilla Labs recently introduced an innovative project called Ubiquity that enables the use of simple language to further connect the Web and empower users. Ubiquity comes in …More...
Thanks for the point to this advertising campaign, Paula. These four ads (check the link above for others in the series) demonstrate some insightful thinking to …More...
Credit Michael Johnston The Peak-End Rule was put forward by psychologist and Nobel laureate Daniel Kahneman. He postulated that “we judge our past experiences almost entirely …More...
ANT is one of the most common tools used by software developers today. One of the reasons that is is so popular is because it can do …More...
Online content continually lets us down, but organizations can appeal to users by solving problems instead of delivering sales messages.
It’s a big week for Android. Google finally released a new version of the Android SDK that is reported to be close to what developers can expect …More...
It’s back to school time, and frazzled parents are busy with their shopping checklists: New backpack with a zillion pockets— check; new trendy shoes – check; fancy …More...
ADO.NET Data Services (better known by its Project code name “Astoria”) was released with SP1 for .NET. The idea behind ADO .NET is that it exposes data, …More...
The class of 2012 appears to be the largest class of students to hit the college scene. This fall, they will be making their presence known nationwide …More...
Here’s a recent quote from Allen Adamson’s blog (author of BrandSimple and the soon-to-be-released BrandDigital):“The first step in any good brand strategy, the first step to becoming …More...
How the iPhone will forever change the mobile space (Over the Air)View SlideShare presentation (tags: iphone mobile_2.0 mobile_development mobile_design) Excuse the fact that this presentation deck is …More...
Brands are built on experience, not advertising and marketing. As much as those of us in the marketing industry would like to believe that good advertising will …More...
Recently, Jeff Atwood of Coding Horror attacked the idea of over commenting code. In his blog, he asserts that “Junior developers rely on comments to tell the …More...
It has always seemed to be a close race between Dish and DirecTV satellite networks, but lately it appears DirecTV is pulling ahead (see Business Week article). …More...
The consumer-worshiped mobile phone has emerged as a viable marketing channel that has marketing executives salivating. It already is creating new and effective ways to reach and …More...
Gartner Research released a report today that predicted 90 percent of e-commerce websites will use at least one software as a service (SaaS) solution by 2013. In …More...
