Blog

Here's what's on the minds of our marketing and technology experts.

April, 2010

As the above presentation exemplifies, no matter what unique new communication device is introduced, it isn’t long until advertising figures out a way to monetize the …More...

“VMforce is the first enterprise cloud computing service for Java developers. This new service will provide enterprise developers with the powerful combination of the Java programming language, …More...

Does your company use Wordpress to manage your website? If so, chances are you have a contact page that emails you any new leads that you must …More...

The media world has become more fragmented than ever before, providing an array of choices for consumers and advertisers alike. A new national survey from Arbitron and …More...

I like SMS marketing as much as the next mobile markerter… In fact, I am a HUGE proponent of it.  But this statement may be a little …More...

I’m an Apple fan.  I’m a Jon Stewart fan.  I love it when they come together! The Daily Show With Jon StewartMon - Thurs 11p / 10cMore...

For those of us who aren’t web developers, it’s easy to ignore the HTML5 chatter. So what’s different this time? Why should marketers start paying attention? …More...

Recently, Sundog began switching our email marketing system. We are gradually moving our clients’ lists and templates into this new structure.

In a recent post, I said I do not need Adobe’s Flash technology to enjoy my iPad.  Obviously Apple’s CEO, Steve Jobs, agrees.  Reporters who have continually …More...

In an effort to expand their customer lists, many businesses are including a suggestion to forward marketing emails to others using a “Forward to a Friend” option …More...

How do you profile your customers’ online social behaviors? Forrester’s “Social Technographics” authors Charlene Li and Josh Bernoff years ago provided a framework to do just that. …More...

Trade show visitors decisions to visit your booth can be influenced by nonverbal clues called body language.

Anyone who has access to the internet can easily create a social profile these days, but does everyone have the talent or skill to effectively hold a …More...

Well, that is a QR Code. And they are popping up everywhere. In magazine ads, on billboards, online, even on the weather channel for crying out …More...

Don’t you love it when an internet service provider claims to have “light speed” broadband service, stopping just short of promising the actual download speeds you pay …More...

What happens when you integrate radio with mobile marketing? You get radio with images. IKEA experimented by integrating radio with mobile marketing to promote the opening of …More...

With last week’s release of the highest grossing movie ever, Avatar, the marketing engines were at full speed promoting the epic science fiction masterpiece. But despite a …More...

When it comes to the virtual chess game of mobile payments, it looks like Visa and Apple are making more opening moves than a grandmaster. On one …More...

You already collect leads from your website, tradeshows, personal contact and other channels and are storing them in a database or CRM system such as www.salesforce.com. However, …More...

Today marks the 40th anniversary of Earth Day and Earthbound Farm is encouraging consumers to protect natural resources today and all year long.

I am not normally prone to purchasing the first generation of any product, but for the past two weeks, I have been a happy iPad owner.  I’m …More...

“Save your money.” That’s ING Direct’s tagline. Based on the new sweepstakes ING announced, perhaps that tagline should be, “Give you money.”  Find out how ING Direct …More...

Google Extensions provide us with a way to enhance our chrome browsers with additional functions, much the same way that Firefox Add-ons do.  Like Add-ons, the possibilities …More...

Google Docs is a service where you can get access to your documents, presentations and spreadsheets from any computer and/or mobile phone. But what about printing those …More...

With the rapid growing popularity of social media, it becomes easy for some to forget about traditional media. Social media should not be thought of as a …More...

Today, there’s no question that your target audience is using social media in one form or another. So, how do you use social media to effectively communicate …More...

Expandable banner ads embedded in mobile applications are one of the newest and fastest growing marketing platforms. Here is an example of McDonald’s new banner ad campaign, …More...

Your content can live forever in the online world. This presents occasional headaches – and potential opportunities.

On April 27th, Salesforce.com’s CEO, Marc Benioff, and VMWare’s CEO, Paul Maritz, will be making a joint product announcement via a live Webcast. The new product will …More...

On April 9th, Sharp Corp. unveiled a new 3D technology that doesn’t require the user to wear any special glasses, and produces an image that is as …More...

If Facebook was a country, it would be larger than the United States with over 400 million users and growing. Many active users on Facebook are also …More...

Move over GDP, CPI, sales tax and retail sales. Some economists now are turning to urban economic indicators for spending, moving and working to get a new …More...

1. Look stupid.  Ever drive by a business’s marquee and they spelled a word wrong or used obviously-incorrect grammar? Are you going to trust that same place …More...

Twitter. Facebook. Digg. YouTube. Flicker. Most have heard of these new social style vehicles. Many companies are jumping on the bandwagon and creating pages or groups for …More...

Twitter and Facebook are all we are hearing about these days. For many of us, these social communities may even be our first stop online and our …More...

Yet another court ruling has affirmed that SMS messages fall under the protection of the Telephone Consumer Protection Act. The Unites States District Court for the Northern …More...

This week’s a federal appeals court ruled in favor of Comcast against the Federal Communications Commission. The decision, which says in part that the FCC has no …More...

For many organizations, I imagine your leads come from the usual suspects; through your website, direct mail, an email newsletter, a direct inquiry to your organization, or …More...

With Salesforce.com continuing to expand its Force.com platform, it will become increasingly important to educate developers on possible security vulnerabilities as well as tools and methods available …More...

What do you get when you combine the high response rate of mobile coupons with the minimal costs associated with distributing them? Well you get campaigns that …More...



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