You spend lots of time and resources developing leads for your sales team. Are you making the most of those efforts by making sure that sales is …More...
Television, radio, newspaper, magazine, outdoor, online, mobile and social media are all top of mind mediums for ad placements. You could also advertise on park benches and …More...
The prevailing belief regarding mobile web sites has always been they are a brand’s second site, usually built after the PC version. Luke Wroblewski, the Chief Design …More...
When your organization generates blog posts, email marketing, RSS feeds and other opt-in content, you essentially make a promise to your audience. As in life, broken content …More...
Pedal to the metal – that’s the speed of marketing change over the last five years. Anyone in marketing, who doesn’t spend a considerable amount of time …More...
Steve Jobs’ decision to stiff arm Flash has given us in the online video delivery world a bit without an answer. But the OSMF Framework has left …More...
Sorting through a ton of sales leads after a trade show can be an daunting task. But with proper pre-show planning, you can easily determine if the …More...
Using our knowledge of HTML tagging to make quick styling to text views within your Android Application
Experts at ABI Research are predicting that the mobile marketing budgets over the 2010 holiday season will be the largest ever - significantly bigger than 2009. This …More...
Do highly creative campaigns equal a better return on investment? The answer may surprise you
In a recent project, I was tasked with cataloging data we currently had for an email marketing list. I found duplicates, incorrect addresses and information that was …More...
How many times have you purchased something and lost your paper receipt somewhere between the checkout register and your car? New solutions are emerging that will offer …More...
“Under New Management” Why do businesses continue to use this in their advertising? Several times recently I’ve heard businesses of all kinds include the phrase “Now Under …More...
Last Wednesday, on July 21st I had the privilege to listen to a webinar featuring Kodak’s social media strategy. Jennifer Cisney, Kodak’s Chief Blogger, talked about how …More...
According to an analysis of the spring 2010 ratings in 51 US markets by The Nielsen Company, it appears 25-54 year olds are listening (to radio that …More...
Since Steve left those of us desiring online video delivery, a little miffed. The question has remained, “How do we deliver video across the web and the …More...
According to a recent Knowledge Networks survey commissioned by the Television Bureau of Advertising, television continues to dominate the media usage habits of Americans, topping the Internet, …More...
What started as a successful TV commercial, would quickly take social media and the web by storm. I’m talking about Isaiah Mustafa, the Old Spice Guy. Let’s …More...
A new report out by Nielsen indicates that running a TV campaign along with an online campaign will greatly increase its effectiveness. The study revealed that consumers …More...
Social media is playing a larger part in the business world than most people think, whether they are a part of the movement or not. Many companies …More...
Many companies have a profile on more than one social network. Each profile offers a different purpose, from Facebook sharing and communicating with community following your business, …More...
Google made headlines today by announcing the App Inventor, an easy WYSIWYG (What You See Is What You Get) editor for Android apps. While most seem to …More...
The way Salesforce.com generates its IDs with 15 and 18 character versions may work well for certain things, but it can cause developers headaches when trying to …More...
Ars Technica recently compared JavaScript performance between Android 2.2 and iOS4, and it turns out that there really is no comparison. Android 2.2 destroyed iOS4 (and every …More...
Five years ago we still had smartphones. Blackberry, Nokia, and Palm led a smartphone race that was largely regulated to the corporate world. And then on January …More...
How can our online identities and our real-life identities co-exist without clashing? Check out this interesting video from Fast Company Magazine’s “Most Creative People” event.
