Many companies have created a lead scoring model such as [A, B, C or Cold, Warm, Hot] to help determine how valuable prospects are to your company. …More...
As the demand rises for mobile apps, more and more developers are biting the bullet, so to speak, and trying their hand at developing in yet another …More...
Is your marketing budget set for 2011? Did your budget increase or decrease? What changes have you made to your media mix? The following are some of …More...
This might be a “square vs rectangle” question, but what is the difference between a promotional email and a newsletter?
The rapid pace of social media adoption by many large firms is well documented. A Burson-Marsteller Fortune Global 100 study earlier this year indicated that almost 80 …More...
Beginning this fall, Starbucks will implement its strategy to differentiate their free wi-fi from others: Lead with content.
Here’s a message greeting customers of Bonneville Bank in Provo, Utah. “Alert! Due to the high amounts of fraudulent card activity in California, Florida, and Georgia, you …More...
A recent headline from Mobile Marketer is a little disturbing - Talent crisis looms in mobile advertising and marketing. Is mobile talent in the marketing industry really …More...
We recently did some remodel work here at Sundog, and one of the unique aspects of our new space is our Studio department’s edit bays. They needed …More...
Creativity is all around you. And once you start looking for it and appreciating it, you’ll see more and more of it
Okay, there not really from the 1950’s but they are vintage looking. The Sao Paulo ad agency Moma Propaganda created the following 1950’s retro ads for Facebook, …More...
The following are four examples of integrated marketing campaigns that have been executed by Kraft Foods, Popeyes, and Dickies. Each of the campaigns has the same look …More...
The sooner you follow-up a trade show lead, the better. The longer you wait, the colder the lead gets and the greater the chance that you’ll be …More...
For each industry, there is an unlimited number of conferences and events available for the public. This year, Mashable - a top source for news in social …More...
How much would you pay for a 30 second spot in the final episode of The Oprah Winfrey Show? Ad time for the final season, final week …More...
Foursquare, launched in 2009, is a social application that encourages people to discover interesting things around them. This application asks users to “check-in” to their current location(s), …More...
Why is the marketing community making such a big deal out of the mobile web? Maybe because some models are predicting that mobile devices, such as smart …More...
Billboards have evolved from painted bulletins and 30 sheet posters to poster flex, vinyl and digital. With each change, marketers have been given the opportunity to become …More...
There is an interesting new tool in the Salesforce.com Appexchange called LinkForce. They call it a Force.com native URL shortener, but its potential goes well beyond that. …More...
Talking may come pretty easily for most people. Listening, however, can be one of the hardest things to do. People are on social networks talking about brands, …More...
Social sharing is the act of placing social network tools on your website(s) and is primarily implemented through the use of free social sharing tools. There are …More...
Verizon and Google made headlines this week when they announced a joint policy proposal regarding Net Neutrality. While the statement itself largely follows the idealized view of …More...
The political window poses challenges for all advertisers.
Bloomberg reports that AT&T, Verizon, and T-Mobile have teamed up to make pay-by-cell phone a reality. Instead of swiping credit cards, consumers would simply wave their phone …More...
Everybody says, “Write what you know.” So here it is…my blog about wine, Facebook, and Twitter. Are wineries using social media? You bet they are—and it makes …More...
