Williams Arena—better known as The Barn—is a throwback in the high-stakes world of college athletics. Don’t let your brand fall into a Barn-like state.
Do you deliver the right content to the right audience at the right time? Is it findable, searchable and accessible? Do you create a seamless, satisfying interface …More...
If you took a snapshot of your social networks a year ago, and compared them to today, you’d probably notice a key difference: We’re all sharing more …More...
Too often, organizations plan marketing programs without truly understanding their prospects and customers: who they are, how they think and what they seek. However, a new National …More...
If you tweet on behalf of your employer, can the organization hand off your followers to your successor if you leave?
Earlier this month, Google unveiled several changes to organic search sitelinks – tweaks that should grab the attention of anyone who creates content or monitors search engine …More...
Content errors are embarrassing and frustrating. But can they really affect the organization’s bottom line or impact its reputation?
Even when bloggers dedicate their time and energy, many blogs fall short. A blogger’s effort and enthusiasm must be balanced with those critical elements of successful blogging. …More...
Confab 2011 (which I attended earlier this month) was all about content strategy: why it matters and how to make it happen. Yet several presenters reminded us …More...
Delicious still has utility for me – even if its features and appeal are stuck in 2007.
Earlier this month, the Associated Press changed its longtime style standard for email.
For writers, Pay-Per-Click (PPC) advertising is the ultimate marketing jigsaw puzzle. And just when you find a formula that generates results, the search engines tweak something that …More...
