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Earlier this month I answered the question “What is Marketing Automation.” Today I came across a great blog post that details 6 reasons why you as a …More...

I attended a leading interactive marketing conference last week hosted by ExactTarget. One of the major themes of the event was the proliferation of mobile devices emerging …More...

As a business analyst it is my goal to detail the business processes that are impacted when implementing new technologies.  Through the use of persona development, we …More...

Marketing automation is term that is gaining momentum within larger companies as well as marketing and advertising agencies. But what does it mean and how does it …More...

Many thought the trio of Lebron James, Dwayne Wade and Chris Bosch would guarantee success on the court this season in the NBA. As history has proven, …More...

One of my passions in life is assisting small groups to get organized. Through my church, I provide support, mentorship and inspiration to 150+ orphaned teenage boys …More...

Should you use tools such as an email service provider or a marketing automation solution when you are evaluating vendors to automate your lead management program? I …More...

It is becoming obvious that how we look at leads is evolving. Whether you are using a basic lead scoring system, or perhaps a sophisticated lead management …More...

I admit that I haven’t jumped on the bandwagon of using services such as Facebook Places or Foursquare to ‘check-in’ everywhere I go. I don’t feel I …More...

With the upcoming Winter ’11 release for Salesforce.com, Chatter will be rolled out to all organizations bringing a fresh new look and the tools to change the …More...

Many companies have created a lead scoring model such as [A, B, C or Cold, Warm, Hot] to help determine how valuable prospects are to your company. …More...

You spend lots of time and resources developing leads for your sales team. Are you making the most of those efforts by making sure that sales is …More...