Blog

In past decades, the only “screen” most B-to-C marketers concerned themselves with was the TV screen. However, marketers who want to succeed in the rapidly evolving communications …More...

There is an interesting interview with Amazon’s Jeff Bezos in the New York Times. It’s about the rapid growth of the Amazon Kindle electronic reader. Bezos claims …More...

News about the existence (or nonexistence) of the Apple Tablet keeps popping up. The latest rumors point to a late 2010 date. I don’t know if the …More...

Given the hyper growth of social media, it is not surprising to find that 86 percent of companies plan to accelerate their social media budgets next year. …More...

Magazines aren’t going to go away, but you might have to find another use for your magazine racks. The transition away from analog content delivery platforms …More...

If you’re wondering whether or not social media is worth the effort for your company, it may be helpful to check out this video from Erik …More...

Razorfish has released their 2009 Digital Brand Experience Report and it’s chock full of branding insights for the digital age. The 64-page report is based on comprehensive …More...

Lee Clow, who has steered some amazing advertising campaigns for Apple over several decades, is stepping down as the lead creative for TBWA’s Apple account (AdAge story …More...

David Armano is a great visual thinker, and when his subject matter is social media and business, it’s just too good not to pass along. …More...

Morgan Stanley Economy Internet Trends   As she has done for years, Morgan Stanley Internet Analyst, Mary Meeker delivers an excellent data-rich report on the economy and …More...

AIDA is a seasoned marketing acronym for Awareness (sometimes Attention), Interest, Desire and Action. It represents a sequential cognitive process that consumers normally traverse before making a …More...

Jim Heilman, one of my Sundog colleagues, pointed me to this interesting YouTube video regarding social media. I’ll let the video do all the talkin’. …More...