Interactive marketing is now starting to take a lead role in the strategic planning process at many companies. This was confirmed by a recent article from AdWeek …More...
A recent article on ClickZ highlighted the growing demand for marketing to live by the same accountability guidelines that other departments have had to adhere to for …More...
You know the scenario. You call a company for some “customer service” and customer service is checked out. Instead, you get an automated voice response system that …More...
You know the scenario. You call a company for some “customer service” and instead, you get an automated voice response system that is about as friendly as …More...
Although the Internet and other new technological tools provide access to opportunities for a growing share of the world’s population, tools alone will not make it happen. …More...
If anyone is looking for confirmation of the tremendous growth in e-commerce, it is certainly evidenced in the latest Google earnings report.
Eric Dukart, who directs Sundog’s Customer Insight Group, just returned from DMA 05, the Direct Marketing Association’s national convention in Atlanta. In an article dated yesterday, DM …More...
According to Nielsen/Net Ratings, the total number of searches in August on all the major search engines exceeded 5 billion! These monthly figures keep climbing at a …More...
A report released Tuesday, October 11, clearly demonstrates that “marketing-ready” organizations achieve more than a 15 percent higher return on marketing investment (ROMI) than companies that are …More...
In a study I highlighted a few days ago, I discussed a PricewaterhouseCoopers report that demonstrates the tremendous 26-percent growth online advertising enjoyed this year in the …More...
In another indication of online marketing growth, PricewaterhouseCoopers and the Interactive Advertising Bureau (IAB) reported online advertising revenues for the first half of 2005 soared 26 percent …More...
ClickZ reports about a new study by Marketing Sherpa that is truly impressive. Pay-Per-Click (PPC), Search Engine Optimization (SEO) and Pay-Per-Call are showing dramatic rises in usage …More...
