What criteria go into the decision-making process to bring on a new client vs. keeping a client? Often, growing companies still use the same criteria they used …More...
What’s more fun than a call from Santa? Well, if you just got a cell phone for your 9th birthday—nothing.
JetBlue committed the cardinal sin among airlines during this past weekend’s freak snowstorms—they kept people on a plane for hours. In 1991 they might not have even …More...
It’s almost as if they created Facebook for event promoters. It’s as if Mark Zuckerberg was sitting in class at Harvard and thought, “How can we increase …More...
That might be one question being asked by readers of today’s USA Today. Consumers are being asked to vote for their all-time favorite commercial icons. …More...
If I could use neuromarketing, I would already know if you liked this blog before I posted it.
No matter where you were this past week, you were dealing with the heat.
Santa’s on vacation. And like the rest of us, the rules we live by don’t always apply to vacation time.
“Like Us on Facebook” is the new “Call Us.” But is your ad legal?
Google, we thank you. In a world where it’s easy to dislike the big and powerful, you continue to give us even more reasons to like you. …More...
If you Google “top of mind awareness” you get back 4,460,000 responses. If you look up “top of mind awareness” on Wikipedia, you’ll get several definitions, including …More...
Companies that grow are like getting a new box of Lego’s. You can’t go on just using the old Lego’s…the new box brings with it new parts …More...
