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Yet another court ruling has affirmed that SMS messages fall under the protection of the Telephone Consumer Protection Act. The Unites States District Court for the Northern …More...

This week’s a federal appeals court ruled in favor of Comcast against the Federal Communications Commission. The decision, which says in part that the FCC has no …More...

What do you get when you combine the high response rate of mobile coupons with the minimal costs associated with distributing them? Well you get campaigns that …More...

Augmented reality, or the blending of real-time video with computer enhanced imagery, is causing some buzz in the marketing world.  And according to a panel at International …More...

On Tuesday, the Federal Communications Commission officially released the United States’ first national broadband plan. While many of the recommendations in the plan focused on bringing traditional …More...

Twenty-five years ago today, on March 15th, 1985, the first .com name ever - Symbolics.com - appeared on the internet. Though domain names started out as just …More...

Starting today, Target will become the first nationwide retailer to utilize mobile coupons.  Consumers will be able to redeem the coupons when the bar code on the …More...

We all know (or should know by now) that there are a LOT of legal considerations to keep in mind when adding mobile marketing to your multi-channel …More...

AT&T’s first Android phone, the Backflip, hits stores March 7th.  But if you are planning on getting one, be prepared for a lot less Google than you …More...

About four months ago, I blogged in detail about the Satterfield v. Simon & Schuster case that defined how the Telephone Consumer Protection Act (TCPA) can be …More...

In Frank Powell’s recent blog, he discusses five advantages that mobile marketing has over online marketing.  While I am not going to discuss each one of his …More...

It seems like every time I turn around, there is another article about a mobile campaign that generated response and conversion rates that would leave most marketing …More...