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Why would a newspaper editor agree to link its online viewers to a competitor’s site? For one, to keep them from going to Google or Yahoo. Additionally, …More...

Do TiVo users watch commercials or skip them? TiVo is forming a research division to study that very question, and by doing so, is weighing in on …More...

Think gas prices are getting expensive? Online advertising prices could be rising too, thanks to increasing demand for online ad vehicles, which could surpass supply in the …More...

A job as a CMO can be hazardous to your career. As reported by Advertising Age (registration required) and related sources, a new survey by Spencer Stuart …More...

Think your workforce is buttoned-down when it comes to network security? After all, your employees probably have signed an “end-user computing agreement.” Upon threat of job loss, …More...

Need to make a really big marketing decision?  Fire up an Excel spreadsheet (and grab some antacid tablets).  That’s what a majority of executives do, according to …More...

How can marketers rise above the clutter? Try advertising your commercials, sports highlights or movie trailers from 1,000 feet up, on an enormous blimp with a 70-by-30 …More...

Lunch hour? Bah hamburger! Two studies show that more American workers are squeezing more work into their day and shortening up their lunch “hour.” So why do …More...

If you’re an agency working for one of the nation’s largest marketers like General Mills, can you have your Cheerios and eat them, too? Based on the …More...

How is consumer use of Digital Video Recorders (DVRs) impacting the economics of television advertising? More than you might expect.  In a recent article in New York …More...

Think SUVs are inefficient when it comes to gas efficiency? Now comes word that car makers are losing traction on the marketing ROI efficiency slope. As reported …More...

Just how connected with customers are marketing departments today? According to a new Chief Marketing Officer (CMO) Council study, the answer is “disconnected.”  As reported in an …More...