ClickZ Expert Shane Atchison provides a virtual Cliffs Notes version of Web analytics for busy Chief Marketing Officers by highlighting five things they need to know: …More...
It’s budgeting time in corporate America, and given the flow of money into the digital marketing space, marketing managers are dealing with a new set of strategic …More...
Halloween apparently has ‘jumped the pond’ and is gaining in popularity in the UK, evidenced by spikes in internet searches for key Halloween terms such as “pirate …More...
“Just sit right back and you’ll hear a tale, a tale of a fateful trip. That started from this tropic port, aboard this tiny ship.” That introduction …More...
A commercial from AT&T touts how you can watch the same program simultaneously on TV, PC and cell phone. Add podcasts to the equation and you can …More...
As reported on the Sept. 28 ABC News Video, hosted by Charles Gibson, more than 100 million Americans watched video online last month. Said Gibson, “It is …More...
Ready to zap that commercial with your digital video recorder? Go ahead, because advertisers have something in store just for you to see, whether you are in …More...
How many key performance indicators do you track on your Web site? Blogger Gary Angel cites one measurement guy whose colleagues had given him 300 KPIs to …More...
How do you present tons of content to a 24/7, hurry-up-gotta-have-it-now, don’t-email-me-but-text-me-instead audience? PR blogger Kevin Dugan suggests that PR writers “embrace the visual” to help their …More...
Will $850-per-linear-foot granite-paved sidewalks provide the kind of return on investment to keep Rodeo Drive as the premiere shopping district? Beverly Hills city manager Roderick Wood thinks …More...
How will Marketing Departments use the Web to create growth and profitability? A 2006 WebTrends CMO Report (free download with registration) suggests that while CMOs “get it” …More...
In a recent post on this site, we reviewed how newspapers are teaming up with other newspaper sites to offer related content, as a way to keep …More...
