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Email marketing may be heading in a new direction, along with many other advertising media.

Many of us love to go into our favorite little shop where we know the owners and the inventory. Whether it’s a boutique with just the right …More...

This might be a “square vs rectangle” question, but what is the difference between a promotional email and a newsletter?

In a recent project, I was tasked with cataloging data we currently had for an email marketing list. I found duplicates, incorrect addresses and information that was …More...

The future of email marketing seems to be a hot topic. Some believe email will be phasing out as social media takes over communication. However, I tend …More...

In an attempt to combine multiple social media fronts, email marketing behemoth Exact Target purchased CoTweet, a company created to help businesses establish a presence on Twitter. …More...

Recently, Sundog began switching our email marketing system. We are gradually moving our clients’ lists and templates into this new structure.

In an effort to expand their customer lists, many businesses are including a suggestion to forward marketing emails to others using a “Forward to a Friend” option …More...

Recently I was looking for information about the predicted future of email spam, and I had a hard time finding any articles that gave any concrete information …More...

I’ve expressed several times in the past how having concise content and the “minimalist look” is the best way to lay out emails. I may be wrong. …More...

You’ve just sent out a marketing email and your clients can’t wait to analyze the data. So many firms put so much stock into the day of …More...

I’ve mentioned in previous blogs that as a web developer, sometimes I begrudge email clients’ shortcomings. A variety of email clients render the same HTML code differently. …More...