01/31/12 - 9:59 pm
Are the latest digital signage products useful tools for an in-store marketing campaign, or just another distraction from real customer service that people are looking for?
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01/31/12 - 10:52 am
Last month, the Force.com Developer Relations team held a Holiday Cookbook Contest to spur user-generated content. There were a good number of high-quality submissions that were reviewed, tested, and edited before being posted to the Force.com Cookbook site. I want to point out one cookbook recipe that is of particular interest, which is Luke Freeland’s recipe for automating the execution of unit tests in a Salesforce org.
01/31/12 - 10:50 am
Williams Arena—better known as The Barn—is a throwback in the high-stakes world of college athletics. Don’t let your brand fall into a Barn-like state.
01/30/12 - 7:19 pm
When Salesforce Chatter debuted just over a year ago, it was a huge step forward in company communications. It enabled users to make quick and candid notes and updates on their projects. It was no Twitter or Facebook, which have re-sharing features, likes, @-mentions, and photo galleries, but this was a good thing. It allowed businesses who were new to the concept of social networks to start off with just the basics, which was providing updates. As businesses and their employees have become more skilled at building their internal social networks, new Chatter features have been released to allow for more fine-tuned use of the tool. With the new Spring ‘12 release, there are some exciting new features that I’d like to discuss.
01/30/12 - 6:04 pm
Pity a bank marketing staff. Already saddled with restrictions, disclosures and regulations, marketers now need to pay very close attention to Facebook’s rules when running an online bank promotion, lest it run afoul of Facebook’s terms of service.
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